British Journal of Marketing Studies (BJMS)

EA Journals


The Impact of Social Marketing on Customer Knowledge in Jordan Communication Companies (Applied Study) (Published)

This study will explore the extent of applying social marketing in Jordan’s communication companies, its impact on the customer knowledge, the research community contained the Jordanian citizens live in the capital Amman, and how they deal with two companies: Zain and Orange. A simple random sample was taken consisted of citizens dealing with communication companies in Jordan, as the questionnaire is distributed to them for scientific research purposes. The study reached many results, the most important are: communication companies in Jordan apply social marketing concept, and they do not apply the social marketing concept in the following fields: the social, scientific, healthy and religious. Communication companies in Jordan apply social marketing concept in many fields, such as the environmental, sport and in public services sector. Communication companies’ application in Jordan affects the social responsibility in marketing on the customer knowledge. The study proposed many recommendations, such as communication companies should define their presented services to the community aiming at increasing the customer knowledge and focusing on paying attention to various social fields, the most important one is the religious aspect as it is most significant interest in sample individual’s point of view. Also, providing financial allocations suitable for implementing programs and plans of social marketing , and making another studies on study subject, by applying on other vital sectors aiming at showing the role of social marketing and its importance in affecting the customer knowledge in various fields which can give them great benefit.

Keywords: Applications, Communication Companies, Customer Knowledge, Jordan, Social Marketing

Impact of the Internal Marketing Control in the Quantity of Banking Services in the International Islamic Arab Bank (Published)

This study aimed at investigating the nature of relationship between the five elements of the internal marketing control (control evidence, information systems, process of evaluating risks, control activities, and control techniques follow up) and among dimensions of service quality (substantial elements, dependable (validity), haste of response, security, concern “sympathy” in the International Islamic Arab Bank. To achieve objectives of this study, a sample of directors, responsible of control, and heads of departments in the International Islamic Arab Bank through its headquarters, and its branches stretched all over the areas of the Jordan, and those who work in this domain. The sample amounted to (150) individuals. Hypothesis of study were tested through using Pearson Correlation Coefficient, and the multi and simple linear regression. From the most important results which had been deduced that there is a significant statistical relationship between the elements of internal marketing represented in the environment of control, information and communications systems, risks analyzing, systems of control, procedures of following up and supervision and among the dimensions of service quality. Based on those results, numerous recommendations have been deduced, of them: in order to guarantee the quality of work, banks have to enhance procedures of the internal marketing control depending on the modern approaches in evaluating these procedures through analyzing the risks connected with them. The significance of this approach appears with the increase of using technology to cover all activities of the bank.

Keywords: Internal Marketing Control, Jordan, Quantity of Banking Services, the International Islamic Arab Bank

The Impact of Informational Influence for Reference Groups on Student Selection of Private Universities in Jordan (Published)

The present study is an effort to explore the impact of informational influence for reference groups on students’ selection of private universities in Jordan. To achieve this aim, a survey was constructed and conducted to collect the required data from students. About 480 questionnaires were distributed at two private universities in Amman. Descriptive analysis, test of reliability, factors analysis, and regression analysis were used in this study. The findings of the study show that three factors were produced by factor analysis as follows; family and relatives, friends and opinion leaders. These three factors were used in regression analysis; results show that family and relatives, friends and opinion leaders influence the students’ selection of private universities

Keywords: Informational Influence, Jordan, Private Universities, Reference Groups, Students, University


The aim of this study is to address gender barriers in the business environment in Jordan. Two variables that may influence economic success of businesses owned by women entrepreneurs in Jordan were selected for this purpose. These variables are the marital status of female entrepreneur and its effect on her business, while the second variable is related to gender discrimination and whether it is considered a major obstacle facing women entrepreneurs. To analyze data collected from 102 convenient sample of female business owners in private sector and different innovation centers the linear model was used to identify the relationship between the marital status and gender discrimination and success in business. The result of this study shows a positive relationship between the marital status of business owners and success in business and that being a female or single is not an obstacle facing Jordanian women in business. The implications of the results are briefly highlighted.

Keywords: Entrepreneurship, Gender, Jordan, Women Entrepreneurs


This research aimed at investigating the role of electronic customer relationship management pillars in achieving competitive advantage for banking sector in Jordan. Through monitoring the reality of the role of these pillars(E-Customer, E-Relationship, and E-Management)to achieve competitive advantage in the banks of Jordan. This study has identified the most important factors pursuing the implementation of electronic customer relationship management in commercial banks of Jordan. This research paper has used a quantitative technique to collect data from participants, afterwards, SPSS statistical techniques were used to obtain the findings of this research. The results showed that most commercial banks in Jordan use electronic customer relationship management through interacting with all business activities that require direct contact or indirect communications with clients to achieve maximum competition. In light of the results of this research the researcher has introduced a set of recommendations that promote the use of electronic customer relationships management as well as enhance the competitive advantage of commercial banks in Jordan.

Keywords: Banking Sector, CRM, Competitive Advantage, E-CRM, Jordan

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