British Journal of Marketing Studies (BJMS)

EA Journals

CRM

The Determinants Affecting the Customs Risk Management (Crm) in Dong Nai Province (Published)

In modern customs management, the application of risk management (RM) is considered to be important. The customs risk management can identify the key areas of potential high risk of smuggling, trade fraud, tax evasion and budget deficits so that customs administrations can take effective preventive measures. At the same time, it will create favorable conditions for enterprises to obey customs law. The objective of this study is to find out various factors affecting the customs risk management (CRM) in Dong Nai province. Data surveyed 200 managers of enterprises related to Dong Nai customs. The surveying time is from 9/2017 to 3/2018. Data processed by SPSS 20.0 and method used by the multiple linear regression analysis. The research results showed there are three key factors that affecting the customs risk management (CRM) in Dong Nai province with level significance 5 percent.  

Keywords: CRM, Customs, LHU, Management, Risk

THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT PILLARS IN ACHIEVING COMPETITIVE ADVANTAGE FOR BANKING SECTOR IN JORDAN (Published)

This research aimed at investigating the role of electronic customer relationship management pillars in achieving competitive advantage for banking sector in Jordan. Through monitoring the reality of the role of these pillars(E-Customer, E-Relationship, and E-Management)to achieve competitive advantage in the banks of Jordan. This study has identified the most important factors pursuing the implementation of electronic customer relationship management in commercial banks of Jordan. This research paper has used a quantitative technique to collect data from participants, afterwards, SPSS statistical techniques were used to obtain the findings of this research. The results showed that most commercial banks in Jordan use electronic customer relationship management through interacting with all business activities that require direct contact or indirect communications with clients to achieve maximum competition. In light of the results of this research the researcher has introduced a set of recommendations that promote the use of electronic customer relationships management as well as enhance the competitive advantage of commercial banks in Jordan.

Keywords: Banking Sector, CRM, Competitive Advantage, E-CRM, Jordan

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