Nigeria

Newspaper Coverage of Irregular Migration in Nigeria: A Content Analytic Study of the Punch, the Guardian, and the Sun (2020-2023) (Published)

This study examined how three leading Nigerian newspapers, namely The Punch, The Guardian, and The Sun, covered irregular migration between January 2020 and May 2023. Anchored in agenda-setting, framing, agenda-building, gatekeeping, and social responsibility theories, the study employed a quantitative content analysis design. A sample of 362 articles was drawn from a population of 3,741 newspaper editions using the Taro Yamane formula and a stratified random sampling technique, with strata defined by newspaper and time period. A structured coding sheet was used to capture data on frequency and prominence, dominant frames, sources of information, and tone and slant of coverage. Findings showed that migration coverage was numerically sustained but spatially marginal, with only 13.3% of articles placed on front pages and 79.8% confined to inside pages. Episodic framing (74.0%) considerably outweighed thematic framing (26.0%), while the security (27.1%), humanitarian (23.5%), and criminal justice (21.0%) frames jointly accounted for 71.6% of coverage. Government agencies and international organisations supplied 49.5% of all cited sources, whereas migrants and returnees accounted for only 7.8%, indicating a pronounced source hierarchy. Negative tone characterised 48.6% of articles, migrants were portrayed as victims in 54.7% of reports, and stigmatising terminology appeared in 39.5% of articles despite explicit guidance from international ethical bodies. The Guardian consistently demonstrated more balanced and ethically grounded reporting than The Punch and The Sun. The study concludes that Nigerian newspapers privilege institutional voices and episodic drama over sustained, contextualised, and migrant-centred reporting, with implications for journalism practice, media policy, and migration governance in the Global South.

 

 

 

Keywords: Content analysis, Framing, Nigeria, agenda setting., irregular migration, newspaper coverage

Customer Relationship Management and Advertisement Placement Effectiveness in Nigerian Broadcast Media (Published)

Recent developments in digital marketing and customer engagement have heightened the importance of Customer Relationship Management (CRM) and Advertisement Placement Effectiveness within the Nigerian broadcast media industry. This study examined the influence of customer relationship management dimensions on advertisement placement effectiveness among broadcast media organisations in Nigeria. The study sought to provide a framework for media managers and policymakers on how customer relationship management practices can be leveraged to strengthen advertiser relationships, optimise advertisement scheduling, and enhance revenue sustainability in an increasingly competitive media environment. The study adopted a Sequential Explanatory Mixed-methods research design, integrating both quantitative and qualitative approaches. The study was anchored on Relational Exchange Theory, Relationship Management Theory, and Social Exchange Theory. Quantitative data were collected through structured questionnaires administered to relevant stakeholders in the selected broadcast media organisations, while qualitative data were obtained through in-depth interviews with key media executives. Quantitative data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings revealed that customer relationship management significantly predicts advertisement placement effectiveness in Nigerian broadcast media organisations. However, infrastructural deficiencies, technological limitations, inadequate CRM systems, and increasing competition from digital media platforms continue to constrain the effective implementation of CRM practices within the industry. The study concludes that Customer Relationship Management is critical for building and sustaining long-term advertiser relationships and enhancing advertisement placement effectiveness in Nigerian broadcast media organisations. Against this backdrop, the study recommends that media organisations should invest in advanced CRM technologies, strengthen staff capacity through continuous training, improve customer data management systems, and adopt innovative digital engagement strategies to enhance advertiser retention and ensure long-term revenue sustainability.

Keywords: Customer, Nigeria, Relationship Management, advertisement placement, broadcast media

Exploring Media Exposure and Exclusive Breastfeeding Practices among Working-Class Mothers in Southwestern Nigeria (Published)

Exclusive breastfeeding (EBF) is widely recognized as the most effective infant feeding method, delivering critical nutrients and immunological benefits that significantly reduce infant morbidity and mortality rates. Notwithstanding sustained promotion by the World Health Organization (WHO) and UNICEF, Nigeria continues to experience sub-optimal EBF prevalence, especially among employed nursing mothers who encounter distinctive socioeconomic and cultural challenges. This research examines how media utilization influences the awareness, perceptions, and implementation of exclusive breastfeeding practices among working-class nursing mothers in Southwestern Nigeria. Grounded in the Health Belief Model and Diffusion of Innovations Theory, the investigation employs a mixed-methods research design, integrating survey responses from 400 nursing mothers with qualitative interviews conducted with purposively selected healthcare professionals and media practitioners. The anticipated findings are expected to illuminate media exposure patterns, assess the efficacy of health communication interventions, and elucidate the impact of cultural convictions on breastfeeding choices. This study enriches the scholarly discourse by demonstrating how media-based advocacy strategies can be contextualized to address the lived experiences of working-class mothers, ultimately providing evidence-based recommendations for policy formulation and programmatic interventions aligned with Sustainable Development Goal 3, which emphasizes universal health and well-being.

Keywords: Exclusive Breastfeeding, Nigeria, health communication, media advocacy, working-class mothers

An Assessment of the Broadcast Media Campaign against Drugs Abuse in Nigeria (Published)

The use of drugs to cure and heal the body system has been of irreplaceable value to humanity. In other words, it is practically impossible, if not impossible, to dispose of drugs. According to the World Health Organization (WHO), drug means any substance or product that is used or intended to be used to modify the physiological system or pathological state for the benefit of the recipient or user. Different scholarly studies have shown that drugs are useful to boost the immune and metabolic systems of a living being. However, the misuse and abuse of drugs have been problematic issues for the wellbeing of society. As a matter of fact, the abuse of drugs has been on the rise among youths in Nigeria. On a daily basis, many youths in Nigeria consume and abuse different drugs and substances such as heroin, cocaine, marijuana, codeine, amphetamines, narcotics, and the like that produce high dependence. This undoubtedly exposed many Nigerian youths to different harmful health conditions, such as deterioration and weak physical appearance, and irresponsible attitudes like stealing and fighting, among others. Hence, the aim of this paper is to critically examine the use and impacts of drug abuse or addiction among youths in Nigeria and the effectiveness of broadcast media campaigns against drug abuse in Nigeria. The paper will employ different research methods, such as conceptual analysis, to delineate the meaning of major concepts like drugs, drug abuse, and media; the method of critical assessment will also be used to critically evaluate and assess the impacts of media in the campaign against drug abuse among youths in Nigeria. The paper concludes with an affirmation that the intake of illegal drugs among youths in Nigeria is alarming and, as such, dangerous and harmful to their health. Hence, the paper recommends that the government and Non-government organizations should engage more in media campaigns against drug abuse and also be firm and unbiased in enforcing the laws against lawbreakers, especially youths engaging in the consumption of illegal drugs.

Keywords: Drug Abuse, Drugs, Nigeria, WHO, Youths, broadcast media

Assessment of Print Media Contribution to the Political Development of Nigeria (Published)

The print media played an important role in Nigeria’s independence struggle in the 1950s. It remained a beacon of hope during the dark days of the military dictatorship. However, amid the turbulent waters of Nigerian politics, the fingers of accusation are being pointed at the media (print) for dividing the country along political lines. The press’s constitutional right to hold the country’s rulers accountable to the people would seem to be the most seriously affected. Thus, the argument that the print media is a destabilizing influence in Nigeria’s political evolution is examined in this article. The outcomes of this study are crucial to Nigeria’s democracy’s long-term sustainability. This inquiry uses a content analysis approach. Publications from Nigeria’s leading newspapers were examined to see if the assertion of the press being a source of political instability is valid, and whether the claim should be accepted or rejected. According to the survey, the media published numerous political reports, as evidenced by the experimental hypothesis, indicating that P> 0.05, which means that media coverage has nothing to do with political instability in the country, regardless of the size of the news. According to the study, regulatory agencies should address all concerns related to ethical and professional practices affecting the practice of journalism in the media in order to prevent the dissemination of published material in the media that may cause intolerance.

Keywords: Democracy, Nigeria, Political Instability, Political Stability, Print Media

A Survey on Mortality of Selected Newspapers During Covid-19 Era in Nigeria (Published)

This study was carried out to investigate the mortality of Newspapers during COVID-19 pandemic in Nigeria. The study adopted survey research design. Findings revealed that COVID-19 lockdown measures, poor readership, low patronage, low advertising patronage, dwindling economic factor, limited circulation and high production cost were the major factors that threatened the survival of Newspaper in Nigeria. The study concluded that during pandemics like the COVID-19, Newspaper industry faces a number of challenges that threaten its survival but strategies that can prevent it from total collapse if properly adopted also exist. It recommended therefore that Newspaper operators and managers should recognize the fact that during pandemic outbreaks such as COVID-19, lockdown measures, poor readership, low patronage, low advertising patronage, dwindling economic factor, limited circulation and high production cost may pose challenges to the survival of Newspapers. Consequently, the recognition of this fact is a first step towards overcoming the challenges when need arises

Citation:  Tsebee  K.A., and  Bojuto  G. (2022) A Survey on Mortality of Selected Newspapers During Covid-19 Era in Nigeria, International Journal of International Relations, Media and Mass Communication Studies, Vol.8, No.3, pp.48-61

Keywords: COVID-19, Mortality, Newspapers, Nigeria, selected

The Growth of Information Communication Technologies (ICTs) in Less Developed Countries: Issues and Problems (Published)

Information and Communication Technology (ICT) has been a major topic around the globe since its inception. The realization that it has the capacity to change cultures, influence thoughts and usher in a world devoid of distance and barriers makes it more interesting. The concern today is that the West (developed countries) is conversant with the terrain while the South (developing countries) is on a sight-seeing mission. This paper discusses the importance of ICT and impediments of its growth in less developed countries. Data were obtained through review of relevant literature and global statistical records. The result of which shows that fewer people in less developed countries especially Africa have access to the internet and its usage is grossly low compared to the Western world.

Citation: Akagu, Joseph Ifeanyichukwu(2022) The Growth of Information Communication Technologies (ICTs) in Less Developed Countries: Issues and Problems,     International Journal of International Relations, Media and Mass Communication Studies,  Vol.8, No.2, pp.62-67

 

Keywords: Africa, ICT, Internet, Nigeria, developed countries, global village, less developed countries

Utility value of radio for national security and sustainable development in Nigeria: appraisal of radio Nigeria “watch 360” programme (Published)

This paper examined the utility value of radio in addressing the twin issues of national security and sustainable development in Nigeria. The study focused on “Watch 360”, a Radio Nigeria neighbor-hood watch programme created by the Federal Radio Corporation of Nigeria (FRCN) to promote national security and sustainable development. The objectives of the study were to identify the salient parts of the WATCH 360 radio programme that promote national security and sustainable development; as well as proffer solutions that will enhance the utility value of radio for national security and sustainable development. The researcher utilized the qualitative method of inquiry to appraise the potentials of the programme in fostering national security and sustainable development in the country. The Agenda setting theory provided the theoretical foundation for the study. The study found that the conceptualization, articulation, design and delivery of the programme imbues it with the knack for achieving the desired results. Therefore, it was strongly recommended that in order to achieve optimal benefits of the programme, the management of FRCN should, among others, ensure that its stations all over the country air the programme in their respective stations as well as introduce live streaming and vernacular editions in Nigeria’s three major languages (Housa, Ibo and Yoruba) for better reach and greater impact.

Citation: Odishika, Emmanuel Chukuka  (2021) Utility Value of Radio for National Security and Sustainable Development in Nigeria: Appraisal of Radio Nigeria “Watch 360” Programme, International Journal of International Relations, Media and Mass Communication Studies, Vol.7, No.2, pp.46-54

Keywords: Nigeria, Sustainable Development, Value, radio Nigeria, radio national security, utility, watch 360” programme

Global News Agencies: Economic, Political and Socio-Cultural Implications of Their Negative Reportage of Developing Nations like Nigeria (Published)

Global news agencies have played vital roles in the growth and development of mass communication, they provided on -the spot reports of events from around the globe, in-depth investigations and analysis of events that have shaped the world. But the imbalance of their reportage has not gone down well with developing countries who have alleged that their part of the world is been under reported and unfairly treated in terms of content. According to studies, this negative reportage has led to some implications on the economic, political and socio-cultural aspects of their lives. These allegations were x-rayed to verify its authenticity. Having realized the implications and examined it, some recommendations were made and they include: The stereotypes on Nigeria, Africa and other developing countries caused by the negative reports by the global news agencies especially Western media must be deconstructed using scientific and educational tools. The media’s approach towards Africa must be revised and their informative strategies realigned to consider the trends, contexts and positive events occurring in the continent. Sensitization and educational programmes involving the Western public are required at various levels to promote the desire to have better in-depth and qualified information on the African reality. Gate keeping theory of mass communication served as the theoretical framework for this research while the internet served as source of data collection.

Keywords: Developing Nations, Economic, Nigeria, Political, global news agencies, negative reportage, socio-cultural implications

Economic gains of whistle-blowing policy in Nigeria: prospects and challenges (Published)

It is no doubt that corruption is a global plague ravaging world’s economy. Corruption is depleting the scarce economic resources of developed and developing nations though, at varying intensities.  Corruption has also been described as the black hole which must be thoroughly covered. In a bid to fighting corruption in the world, the whistle blowing mechanism was adopted by several countries including the USA, UK, South Africa and Nigeria. To complement the efforts of ICPC and EFCC, the whistle-blowing machinery was adopted in Nigeria by the Muhammadu Buhari/Osinbajo administration in 2016. This paper examined the economic gains, prospects and challenges of the whistle blowing policy in Nigeria. The Role and Framing Theories were adopted in the study to explain the question of morality and persuasiveness through specific communication strategies to the citizens. The methodology used in the study was qualitative deductions from secondary data. The study discovered that the policy has attracted 5,000 tips which led to recovery of several billions of naira. Also discovered, was that there was no law protecting whistle-blowers from victimizations and recriminations. The paper therefore recommends that, the long overdue whistle-blower protection bill of 2011 should be passed into law as an emergency law amongst others

Keywords: Challenges, Corruption, Nigeria, Prospects, Whistle-Blowing, economic gain