Indicators of Employees’ Job Satisfaction and Organization Climate Commitment at Selected Factories: Basis for Human Resource Management Enhancement Plan (Published)
This study aims to find out the key factors affect the employees’ job satisfaction and organization climate commitment at selected factories in Vietnam. The researcher surveyed 620 people working at three selected factories of Hong Minh Co. Ltd. in Ho Chi Minh City: Song Than, Tan Binh and Binh Duong Factory. These respondents include those who are currently managers and workers these three factories. The primary sources of data collected from June 2015 to June 2017 in Vietnam. Simple random sampling technique. The Data analyzed weighted mean. Responses measured through an adapted questionnaire on a 5-point Likert scale. Finally, the findings of the study have the various factors affect the employees’ job satisfaction and organization climate commitment at selected factories in Vietnam with significance level 0.05.
Keywords: Job, Satisfaction, commitment and human resource
Effect of Relationship Marketing and Relationship Marketing Programs on Customer Loyalty (Published)
This study examines the relationship between relationship quality and customer loyalty. Specifically, the study seeks to investigate the influence of customer trust, satisfaction and commitment on loyalty and to ascertain the effect of the relationship marketing program adopted by pension firms on customer loyalty. Regression analysis is used to test the model based on data obtained from a sample of 354 customers of pension service firms from Nnamdi Azikiwe University, Awka. Anambra state. The results provide evidence to support the effect of customer trust and satisfaction on customer loyalty. The contribution of commitment to the model is not supported. Additionally, support was found for the effect of relationship marketing program on loyalty. Firms may consider building relationship with customers by engendering a feeling of trust; invest in customer satisfaction and recruit and train socially, and service oriented frontline employees to create strong ties with customers.
Keywords: Commitment, Nigeria, Pension, Relationship Marketing, Satisfaction, Trust
Develop a model for measuring customer satisfaction in chain stores”” Case study: Yas Store (Review Completed - Accepted)
Discovering customer requirements and needs then fulfilling them better and more efficiently than competitors cause customer satisfaction; therefore, it can be one of the requirements of the company’s success recently. The purpose of this paper is to propose and evaluate a model for measuring customer satisfaction in Yas store. This study is a descriptive survey that Yas store’s customers form the sample; 384 customers are selected by using non-random sampling of the kind of judgment method. Questionnaire is the main tool of this research for data collection. The research model was tested using path analysis that results indicate a significant relationship among customer expectations, employees’ behaviors and store indexes with customer satisfaction in Yas shop.
Keywords: Behavior, Customer, Expectations and Store, Measurement, Satisfaction