Nigerian Audiences’ Perception of Pentecostal Churches’ Ownership of Digital Satellite Television Channels (Published)
Pentecostal churches’ ownership of channels is a relatively new trend in Nigeria; apparently, it is one of the aftermaths of deregulation of broadcasting industry in the country. By the application of uses and gratifications theory; this paper investigated Nigerian audiences’ perception of Pentecostal churches’ ownership of digital satellite television channels. Survey research method was adopted for the study and a sample of 300 respondents was drawn using multi-stage sampling techniques, whereas the questionnaire served as the instrument of data collection. The work’s major finding is that the public perceives Pentecostal churches’ ownership of channels as a welcome development in Nigeria; they uphold the channels’ airing of miracles, albeit with regulations. Again, it found out that broadcasting of such religious programmes help to draw people closer to their Creator.
This paper sought to investigate the causes of high unemployment among youths in zimbabwe’s capital city, harare. This research followed a realisation that there can be no solution to the problem of high youth unemployment unless the causes of such unemployment are identified first. The study was a survey in which 180 unemployed youths were respondents as it was felt that they were better positioned to give critical primary data since they understood their situation and its causes better than anyone else. The findings indicated that the economic downturn in zimbabwe was the major contributory factor to the unemployment of youths in the city of harare. The ripple effects of economic downturn which include closure of industries and lack of foreign direct investment were blamed for the situation. theory-intensive secondary school and university curriculum, government’s misplaced priorities, corruption, nepotism, droughts, lack of specific job skills among the youths, preference of white-collar jobs, dislike of lowly paying jobs and educated youths who shun manual intensive jobs are but some of the causes singled out in this study. It is common cause that if zimbabwe is to correct the situation of high unemployment among youths, the country must attend to the causes first
Audience Perception of UBA “Gunners” Debit Card Promo on ATM Screen in Nigeria (Review Completed - Accepted)
The study investigated audience perception of UBA “Gunners” debit card promo on ATM screen. The main objective of the study was to find out whether the Gunners debit card promo attracted non UBA customers to bank with UBA. The study adopted survey research method and utilised questionnaire for data collection. The study was anchored on two theories, namely: diffusion of innovation theory and technological determinism theory. The population of study was the entire UBA ATM users in Awka Metropolis and the sample size of 384 subjects was selected using the Krejeie Robert and Morgan Darlye’s sample size determination table. Findings of the study revealed, among others, that non UBA customers were attracted to bank with UBA because of the debit card promo and that the use of ATM screen as a medium of advertising banking products and services is a good way to get customers’ attention to the ad message. The paper recommended, among other things, the continuous utilisation of ATM screen in the promotion of debit card usage so as to encourage potential advertisers to consider the use of ATM screen for advertising