British Journal of Marketing Studies (BJMS)
Vol 7, Issue 4, July 2019
The Effect of Using Mobile Branded Apps on the Purchase Intention in the Retail Industry among Saudi FemalesAuthors: Soad Almeshal,Alhanouf Alshathri Keywords: Mobile Application, Online Shopping, Purchase Intention, brand application, e-commerce in Saudi Arabia Article Pages: 1-11 |
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Determinants Affecting the Quality of Auditing Financial Statements: A Case of Independent Auditing Companies in Ho Chi Minh CityAuthors: Nguyen Van Trai and Nguyen Thanh Van Keywords: Auditing, Finance, financial statements and auditing quality Article Pages: 12-21 |
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Influence of Customer Emotions on Customer Loyalty among Star-Rated Hotels in North Rift, KenyaAuthors: Beatrice Jemaiyo Imamai, Peter Mwaura, Geoffrey G. Kamau Keywords: Customer Emotions, Kenya, Loyalty, North Rift, star-rated hotels Article Pages: 22-33 |
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Factors Determining Purchase Intention and Behaviour of Consumers towards Luxury Fashion Brands In India: An Empirical EvidenceAuthors: Anu Priya Arora, Nawal Kishor Keywords: Consumer Behavior, Luxury fashion brands, Purchase Intention, Theory of Planned Behavior Article Pages: 34-58 |
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Perception Analysis and Consumer Behaviour on Purchasing Shell Helix Lubricate Oil Product by Pt. Tira Wira UsahaAuthors: Lazarus Sinaga,Tiolina Evi Keywords: Consumer Behaviour, Perception, Product, Purchasing, Respondent Article Pages: 59-75 |
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Marketing Research on Food Consumers’ Behavior in Georgia’s Consumer MarketAuthors: Todua N. Maghlakelidze K. Keywords: Marketing, Regression, Respondent, consumer prices Article Pages: 76-82 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
European Journal of Accounting, Auditing and Finance Research (EJAAFR)
European Journal of Business and Innovation Research (EJBIR)
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European Journal of Logistics, Purchasing and Supply Chain Management (EJLPSCM)
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