Before any product is ever produced or sold, it must first be branded. Every idea, from initial sketches to patented logos, supports a branding strategy, or the decisions a production team has made about what will drive a consumer to choose their brand over that of their competitors. Survey was used for the study. A sample size of 50 which consist of 20 graphic designers and 30 customers were used for the study. Simple random sampling technique was used to select both graphic designers and customers of Techno phones. A structured questionnaire, with a five-point Likert scale, was fielded to gather the data. Data was analyzed using structural equation modelling (PLS-SEM) with SmartPLS 3.0 while Pearson’s correlation coefficient was used to determine whether visual branding can influence customer loyalty. The study revealed that visual branding has a significant correlation with customer loyalty.
Perception Analysis and Consumer Behaviour on Purchasing Shell Helix Lubricate Oil Product by Pt. Tira Wira Usaha (Published)
At present most companies not only produce products and sell them, but switch to consumers to meet their needs and wants. Environmental factors, technological developments and corporate competition will affect the value and consumer satisfaction towards the products offered. Marketing is a social and managerial process whereby individuals and groups get their needs and wants by creating, offering and exchanging something of value to each other. Products are things that can be offered to the market to be noticed, obtained, used or consumed that can meet the wants or needs of consumers.Consumer’s age of Shell Helix lubricants varies in meaning that can be used by all ages and the most user of Shell Helix lubricants are aged 26 – 30 years. Consumer perceptions towards product attributes on consumer behaviour towards Shell Helix lubricant oil purchasing turns out to have a significant effect.