British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol 5, Issue 3, April 2017

Service Quality and Customer Satisfaction in Nigerian Mobile Telephony


Article Pages: 1-13


How Wechat Has Changed the Face of Marketing in China

Keywords: Marketing in China, Mobil technology, Social media, WeChat

Article Pages: 14-21


Cognitive Innovativeness and Decision-Making Styles in Iranian Shopping

Keywords: Cognitive Innovativeness, Consumer Behavior, Shopping Styles

Article Pages: 64-78


Impact of Celebrity Endorsement on Consumers Buying Behavior

Keywords: Buying Behavior, Celebrity endorsement, Consumers, Purchase Intention

Article Pages: 79-121


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Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI:
Issue DOI:
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