British Journal of Marketing Studies (BJMS)
Vol 5, Issue 3, April 2017
Service Quality and Customer Satisfaction in Nigerian Mobile TelephonyAuthors: Alabar, T. Timothy, Ode Egena, Gbande, I. Richard Keywords: Article Pages: 1-13 |
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How Wechat Has Changed the Face of Marketing in ChinaAuthors: Patricia A. Yanes,Paul D. Berger Keywords: Marketing in China, Mobil technology, Social media, WeChat Article Pages: 14-21 |
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Sales force Attitude toward Market Orientation and impact on Innovative Performance with Mediating Effect of Creativity (Case-study of Iran-Transfo Industrial Group)Authors: Tahmineh Jamshidi & Fereshteh Lotfizadeh Keywords: Competitor-Oriented, Creativity, Cross-Functional Coordination, Innovative Performance, Market Orientation Article Pages: 22-31 |
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The Buying Pattern of Energy Drink and its Use among the Young Generation of Saudi ArabiaAuthors: Mohammad Zulfeequar Alam Keywords: : Energy Drinks, Buying Pattern, Consumer Behavior, Power Drink, Saudi Arabia, Youth Article Pages: 32-50 |
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The Recommendations Enhancing The Effectiveness Of Credit Risk Management For Commercial Banks In Ho Chi Minh CityAuthors: Phan Thi Hang Nga Keywords: Commercial Banks, Credit risk, Management, credit risk management and Hutech Article Pages: 51-63 |
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Cognitive Innovativeness and Decision-Making Styles in Iranian ShoppingAuthors: Hossein Nasiri Zarandi, Fereshteh Lotfizadeh Keywords: Cognitive Innovativeness, Consumer Behavior, Shopping Styles Article Pages: 64-78 |
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Impact of Celebrity Endorsement on Consumers Buying BehaviorAuthors: Muhammad Amir Adam and Nazish Hussain Keywords: Buying Behavior, Celebrity endorsement, Consumers, Purchase Intention Article Pages: 79-121 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
European Journal of Accounting, Auditing and Finance Research (EJAAFR)
European Journal of Business and Innovation Research (EJBIR)
European Journal of Hospitality and Tourism Research (EJHTR)
European Journal of Logistics, Purchasing and Supply Chain Management (EJLPSCM)
Global Journal of Human Resource Management (GJHRM)
International Journal of Business and Management Review (IJBMR)
International Journal of Community and Cooperative Studies (IJCCS)
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International Journal of Small Business and Entrepreneurship Research (IJSBER)
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International Journal of Ebola, AIDS, HIV and Infectious Diseases and Immunity (IJEAHII)
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International Journal of Scientific Research in Essays and Case Studies (IJSRECS)