British Journal of Marketing Studies (BJMS)

EA Journals


Strategies for Sports Products and Place Management Adopted by Football Club Operators in South-South Nigeria (Published)

This study investigated strategies for sports products and place management adopted by football club operators in south-south, Nigeria. Descriptive survey design was used for the study. The population as well as sample for the study was 450 football club operators. A structured questionnaire titled strategies for sports product and place management questionnaire (SSPPMQ) was used for data collection. The reliability co-efficient of 0.77 was established through test-retest method using Pearson product moment correlation. The generated data were analyzed using mean and standard deviation for research questions, while z-test was used to test the hypotheses at 0.05 alpha level. The findings of the study revealed that, some of the sports products management strategies such as provision of quality sports equipment for sports consumers and sales of quality sports items were not adopted by football club operators in south-south Nigeria. The findings also showed that, some of the sports place management strategies include adequate parking space, clean environment and the lightning inside and around the stadium were not adopted by football club operators in south-south Nigeria. Based on the findings, it was recommended that, sports products should be regulated by sports ministries and the club management should provide adequate parking space, clean environment and the lightning inside and around the stadium.

Keywords: Marketing Mix, Strategies., football club operators, sports place, sports products

Perception of Stakeholders on the Maintenance Management Strategies for Sports Facilities in Selected Universities in Southwestern, Nigeria (Published)

The paper identified and examined facilities maintenance strategies adopted in selected universities in south-western Nigeria, examined maintenance planning and factors influencing the choice of maintenance strategies adopted in the study area. Data were sourced using a structured questionnaire administered on sportsmen and women and the maintenance staff of the maintenance department in the universities sampled. The sample size captured all the fifteen games, featured in Nigeria university games association (NUGA) in the three federal universities that had such facilities for the fifteen games and have hosted the national and international sporting event were purposively selected. Data were analyzed using frequency distribution, percentages and mean response analysis. The findings revealed that the most influencing factors for the choice of maintenance strategies were maintenance policy with a mean score of (3.90), technological factors (3.85), maintenance standard (3.76), maintenance tactics (3.74), economic factors (3.74), and environmental factors (3.73). The study concluded that the most widely used maintenance strategy was reactive maintenance strategy and identified its problem to be the adoption of a piecemeal approach to the maintenance of facilities thereby resulting in under-maintenance of sports facilities.

Keywords: Factors, Maintenance, Management, Planning, Sports Facilities, Strategies.

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