Performance

Digital Marketing and Performance of Banks in Port Harcourt (Published)

The study examined digital marketing and performance of selected banks in Port Harcourt. A descriptive survey research design was used for the study.  The study adopted structure questionnaire instrument for data collection with a judgmental sampling method targeted on three money deposit banks which include, First Bank Plc, Access Bank Plc and First City Monument Banks in Port Harcourt.  The sample size was 30 and 10 respondents were selected from the three banks and the unit of analysis are customers, managers, internal control managers and general managers. Data collected were analyzed with Pearson product moment correlation (PPMC) and simple regression analysis statistical tools at 0.05 percent level of significance. The result showed that there is a significant relationship between content marketing, social media marketing, etc. and customer patronage of selected banks in Port Harcourt. The study recommended among others that customer care service unit should create a friendly relationship with their customers.

Keywords: Banks’, Digital Marketing, Performance, Port Harcourt

Strategic Marketing Practices and Non- Financial Performance of Selected Manufacturing Firms in Lagos State, Nigeria (Published)

Manufacturing companies in Lagos State has been experiencing unprecedented challenges in the globalized working surroundings that result in organisation recording low business turnover which is leading to the closure of the companies or relocating to neighboring African Country. The study, therefore, seeks to examine the strategic marketing practices and non-financial performance of selected manufacturing firms in Lagos State. A descriptive research design was adopted. The population of the study was fifty – six (56) manufacturing companies in Lagos State, out of which five (5) manufacturing companies that were strictly into food and beverages, who have reputation for making products of the best quality were selected. Each of the five (5) companies selected, an average of twenty (20) that has information to provide was used except Unilever Nigeria plc that has total numbers of twenty-one (21) staff in strategic position giving the total number of one hundred and one (101), consisting strategic managers and subordinates of food and beverages companies were used as sample size. The study hence employed the purposive sampling technique to arrive at tenable sample size. Multiple Regression and Correlation Analysis were used to analyse the data obtained. Findings show that there was a positive relationship between strategic marketing practices and the performance of selected manufacturing companies in Lagos State.  Furthermore, with variables statistically significant at 95% confidence limit and sig 0.000, meaning that there was a significant correlation between the environmental scanning and business expansion of manufacturing companies in Lagos State and with R² value = (0.505), segmentation strategy has an impact on business expansion in the selected firms. Therefore, the study recommended that manufacturing companies should have a clear understanding of both the internal and external environments through constant monitoring and evaluation of the environment. Also, manufacturing companies are expected to focus on their segmentation marketing strategy activities.

Keywords: Manufacturing Companies, Performance, Strategic Marketing, non-financial

Marketing Determinants and Teachers’ Job Performance in University Of Calabar – Nigeria (Published)

The study examined marketing determinants and teachers’ job performance in University of Calabar – Nigeria.  The objective of the study was to survey marketing determinants that can influence teachers’ job performance in University of Calabar.  The study adopted survey research design.  The population of the study was 124 academic staff of Faculty of Management Sciences and the sample size was 95 obtained by Taro Yamane method.  The findings of the study revealed that there is a significant relationship between processes and teachers’ job performance, and there is a significant relationship between physical evidence and teachers’ job performance in the University of Calabar – Nigeria.  The study recommended that federal government and relevant agencies as well as University management ensure prompt and timely payment of all financial benefits of teachers to boost teachers’ morale and improve welfare thereby ensuring job satisfaction to promote performance.  Teachers should be provided with physical enabling environment to motivate teachers to put in the best for the system.

Keywords: Marketing determinants, Performance

Analysis of Managerial Factors on the Performance of Small and Medium-Sized Enterprises (SMEs) in Manufacturing Sector in Ho Chi Minh City- Vietnam. (Published)

This paper was conducted by qualititative and quantititative approach, and the primary data was collected from SMEs in manufacturing sector in Ho Chi Minh City (HCMC). The main objectives of this study is to analyze the factors affecting the SMEs’ performance in manufacturing industry in Ho Chi Minh City. In the first stage, the authors applied the deep-interview to the experts to discover the factors in contemporary management based on the management theories effecting on the performance of Vietnamese SME(s) in HCMC. In the second stage, the researcher used the quantitative approach to collect data from 200 people who work in the Vietnamese SMEs in manufacturing sector in HCMC. In general, in these factors, the most affecting factor to SMEs in the manufacturing sector in HCMC, Vietnam was Organizational Commitment, next was Business Planning, Controlling, and final one was Strategy Implementation. In conclusion, H1, H2, H3, H4 for the theorical research model were accepted. 

Keywords: Business planning, Contemporary management, Organizational Commitment, Performance, SMEs, Vietnam

Marketing Strategies and the Performance of Small and Medium Enterprises in Akwa Ibom State, Nigeria (Published)

The study examined the impact of three marketing strategies (product quality, marketing communication and relationship marketing) on the performance of selected Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria. The study was motivated by the fact that SMEs in Akwa Ibom State find themselves in a competitive environment and may not know which marketing strategy is effective in improving their business performances. The study adopted the survey method. 240 questionnaires were issued to SMEs in the three senatorial districts of the State. This formed the sample of the study. The data obtained was analysed using Pearson Product Moment correlation analysis which was computed electronically by the use of Statistical Package for Social Science (SPSS) version 21. The study revealed that there is a significant impact of product quality strategy and relationship marketing strategy on the profitability and increased market share of SMEs in Akwa Ibom State. The study recommends that SMEs should invest so much in product quality rather than in advertisement as this would enhance the firm’s profitability. Also, the customers should be valued and treated as kings as cordial relationship between firm and customers results in the increase of the organizations market base.

Keywords: Marketing Communications, Marketing Strategies, Performance, Relationship Marketing, Small Medium Enterprises, product .quality

The Influence of Social Capital in Table Banking On the Performance of Women-Owned Business Enterprises in Eldoret East Sub-County, Kenya (Published)

The study sought to understand the effects of table banking on performance of women-owned enterprises in Eldoret East Sub-County. Based on the study, this paper examines the extent to which social capital in table banking groups affects performance of women-owned enterprises. The study adopted a correlational research design with the target population being all women-owned enterprises in Eldoret East Sub-County from 2010 to 2014. A sample size of 384 respondents was obtained using Yomane formula of sample size. The study used multivariate linear Regression to establish the relationship between table baking and social capital and business performance indicators. Pearson product moment correlation(r) was applied to establish the relationship between the variables. From the findings of the research it was concluded that social capital has a strong positive effect on the business performance of women-owned enterprises. This is attributable to the fact that during meetings the members are able to discuss the challenges they face in running their businesses and how well they can improve their incomes. The study also established a positive correlation relationship between table banking and women-owned enterprises in Eldoret East Sub-County. It was, therefore, concluded that table banking has a positive influence on the business performance of women-owned enterprises in the area. The study recommends that women should be encouraged to form groups and register with the Ministry of Culture and Social Services.

Keywords: Eldoret East, Kenya, Performance, Social Capital, Table Banking, Women-Owned Business Enterprises

CONTRIBUTION OF BRANDING IN ENHANCING PERFORMANCE OF TOURISM SECTOR IN RWANDA (Published)

Strong branding has become a very important factor that influences consumer’s perceptions of a brand. Success in branding can enhance the performance of Tourism. This arises from understanding and managing the brand correctly to produce strong attributes that influence consumers when making their choices. Considering the increasing competition in the tourism industry, more governments have realized that branding can enhance Tourism and become a powerful tool to differentiate their countries and obtain competitive advantages by improving their image in tourism. The results have shown that the branding campaign in tourism is generally well developed and the image promoted corresponds in great measure with the one perceived by consumers. The value of this research concentrates on the fact that branding can enhance the performance of tourism in any Country. As a relatively new concept, branding still lacks empirical academic research. This study offers an original insight into branding as a tool in enhancing Tourism performance through image analysis. This research focuses on the importance of these dimensions (brand awareness, Tourism brand loyalty, Tourism brand image and perceived quality in enhancing the performance of the tourism sector in Rwanda ) of customer-based brand equity on consumer’s perceptions of a Tourism brand. This is based on the assumption that all these dimensions of customer based-Tourism brand equity have had influence on consumer’s perceptions of the Tourism brand. However, this project aimed to find out which among these three dimensions (brand image, brand loyalty and perceived quality) appears to have the least brand equity in Tourism with respect to Tourism brand awareness, Tourism brand image, and perceived quality and Tourism brand loyalty. A structured questionnaire was constructed to provide answers to research questions. In this study, over fifty questionnaires were distributed, and all of the questionnaires were realized. Despite the academic attention to branding in Tourism, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands, A comprehensive research framework with both qualitative and quantitative methods was used to suggest and assess these brand elements, meanings, and assets for both supply and demand sides of the market.

Keywords: Branding, Development, Marketing, Performance, Tourism

CONTRIBUTION OF BRANDING IN ENHANCING PERFORMANCE OF TOURISM SECTOR IN RWANDA (Published)

Strong branding has become a very important factor that influences consumer’s perceptions of a brand. Success in branding can enhance the performance of Tourism. This arises from understanding and managing the brand correctly to produce strong attributes that influence consumers when making their choices. Considering the increasing competition in the tourism industry, more governments have realized that branding can enhance Tourism and become a powerful tool to differentiate their countries and obtain competitive advantages by improving their image in tourism. The results have shown that the branding campaign in tourism is generally well developed and the image promoted corresponds in great measure with the one perceived by consumers. The value of this research concentrates on the fact that branding can enhance the performance of tourism in any Country. As a relatively new concept, branding still lacks empirical academic research. This study offers an original insight into branding as a tool in enhancing Tourism performance through image analysis. This research focuses on the importance of these dimensions (brand awareness, Tourism brand loyalty, Tourism brand image and perceived quality in enhancing the performance of the tourism sector in Rwanda ) of customer-based brand equity on consumer’s perceptions of a Tourism brand. This is based on the assumption that all these dimensions of customer based-Tourism brand equity have had influence on consumer’s perceptions of the Tourism brand. However, this project aimed to find out which among these three dimensions (brand image, brand loyalty and perceived quality) appears to have the least brand equity in Tourism with respect to Tourism brand awareness, Tourism brand image, and perceived quality and Tourism brand loyalty. A structured questionnaire was constructed to provide answers to research questions. In this study, over fifty questionnaires were distributed, and all of the questionnaires were realized. Despite the academic attention to branding in Tourism, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands, A comprehensive research framework with both qualitative and quantitative methods was used to suggest and assess these brand elements, meanings, and assets for both supply and demand sides of the market.

Keywords: Branding, Development, Marketing, Performance, Tourism

ASSESSMENT OF PROBLEMS AFFECTING THE STRUCTURE, CONDUCT AND PERFORMANCE OF COWPEA MARKETING IN YOLA NORTH AND YOLA SOUTH LOCAL GOVERNMENT AREAS IN ADAMAWA STATE, NIGERIA. (Published)

The study assesses the socio-economic and problems affecting the structure, conduct and performance of cowpea marketing in Yola South and Yola North Local Government Area of Adamawa State, Nigeria. The data used for the study was mainly from primary source. These were obtained through the administration of structured questionnaire to a sample of 75 cowpea marketers in the two local government areas. The data generated was from marketers in 2011/2012 marketing season. Descriptive statistics were employed for the study to examine the socio-economic characteristics of marketers and the constraint faced in their marketing activities. The study concludes that, several problems were associated with cowpea marketing in the study area namely; inadequate capital, pest infestation, and low profit, high cost of transportation, bad road network, storage, high taxes, inadequate market information and lack of standard measure are some of the problem militating against cowpea marketing in the study area. Amongst all the problems inadequate capital, pest infestation and low profit ranks the first three most serious problems. The study therefore recommends that, Government and the private sector should facilitate the marketers in accessing a timely and affordable credit facility so as to sustain and expand their marketing activities. Government should open up and rehabilitate the road network in the hinterland to facilitate easy evacuation of agricultural inputs and commodities in and out of the market.

Keywords: Assessment, Conduct, Cowpea and Marketing., Performance, Problems, Structure