British Journal of Marketing Studies (BJMS)

EA Journals

Organizational Commitment

Analysis of Managerial Factors on the Performance of Small and Medium-Sized Enterprises (SMEs) in Manufacturing Sector in Ho Chi Minh City- Vietnam. (Published)

This paper was conducted by qualititative and quantititative approach, and the primary data was collected from SMEs in manufacturing sector in Ho Chi Minh City (HCMC). The main objectives of this study is to analyze the factors affecting the SMEs’ performance in manufacturing industry in Ho Chi Minh City. In the first stage, the authors applied the deep-interview to the experts to discover the factors in contemporary management based on the management theories effecting on the performance of Vietnamese SME(s) in HCMC. In the second stage, the researcher used the quantitative approach to collect data from 200 people who work in the Vietnamese SMEs in manufacturing sector in HCMC. In general, in these factors, the most affecting factor to SMEs in the manufacturing sector in HCMC, Vietnam was Organizational Commitment, next was Business Planning, Controlling, and final one was Strategy Implementation. In conclusion, H1, H2, H3, H4 for the theorical research model were accepted. 

Keywords: Business planning, Contemporary management, Organizational Commitment, Performance, SMEs, Vietnam

ANALYSIS OF THE ROLE OF INDIVIDUALS AND BUSINESS TO INCREASE PRODUCTIVITY THROUGH CULTURAL ORGANIZATION OF WORK COMMITMENTS, ORGANIZATIONAL, SERVANT LEADER AND HUMAN RESOURCES DEVELOPMENT IN DEALING ERA AEC (ASEAN ECONOMIC COMMUNITY) 2015 (Published)

This study aims to provide answers to most of the corporate world and the business world on the issue of increased productivity through the dimensions of organizational culture, organizational commitment, as well as servant leadership and human resource development in the era of the Asean Economic Community in 2015, due to the observation and size outside the lot’s values down to dimensions on Company productivity -Corporate, the more pemurunan value on productivity caused by an imbalance between leadership style and organizational culture and commitment arising from the individual, so that the level of productivity karyawanpun influence, and therefore researchers will examine issues very krausal to increase productivity levels through a variety of dimensions that influence to prepare the era of AEC Asean Economic Comunity 2015 and to increase productivity, especially in the organization and will examine the effect of productivity through organizational culture and commitment, human resource development for the era of AEC 2015 .Penelitian uses quantitative analysis and qualitative approaches to multiple linear regression analysis method, amous and using the software SPSS for Windows 20.0, of the findings are expected to be found positive results and can reflect the broader quality and certainty in order to help improve the level of productivity of the organization

Keywords: Organization Culture, Organizational Commitment, Productivity, Servant Leader

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