The Effect of Internal Marketing Determinants on Employee Satisfaction (Published)
This research aims to study the impact of internal marketing on employee satisfaction. It was conducted on several administrative levels employees from banking sector. The research also aims to find out the impact of independent variables namely, in-house training, hiring, rewards, internal communication, salaries and motivation of the organization, on the dependent variable, which is the employee satisfaction. 322 copies of the designed questionnaire were distributed to employees from various levels in Sudanese banks. However, 250 copies of the questionnaire were recovered, and this is 77.6 % of the total number of the distributed copies. The results show that the organization culture has a strong impact on the employee’s satisfaction. This variable came first among other variables, followed by the variables about incentives and rewards regarding the impact on the dependent variable employees. On the other hand, the rest of variables showed a weak impact on the dependent variable either due to lack of employee’s interest, or the lack of their awareness regarding the importance of these variables and the need to apply them in order to improve the performance of employees and increase their efficiency and effectiveness at work. Convenience sampling technique was used to collect data from various Sudanese bank customers in Khartoum; Data was analyzed using SPSS.16.
Citation: Eltayib N.H.E. and Ali A.B.M. (2022) The Effect of Internal Marketing Determinants on Employee Satisfaction, British Journal of Marketing Studies, Vol. 10, Issue 6, pp.,74-84
Keywords: Empowerment, Internal Communication, Internal Marketing, Organization Culture, internal training, motivation and rewards, performance employers.
ANALYSIS OF THE ROLE OF INDIVIDUALS AND BUSINESS TO INCREASE PRODUCTIVITY THROUGH CULTURAL ORGANIZATION OF WORK COMMITMENTS, ORGANIZATIONAL, SERVANT LEADER AND HUMAN RESOURCES DEVELOPMENT IN DEALING ERA AEC (ASEAN ECONOMIC COMMUNITY) 2015 (Published)
This study aims to provide answers to most of the corporate world and the business world on the issue of increased productivity through the dimensions of organizational culture, organizational commitment, as well as servant leadership and human resource development in the era of the Asean Economic Community in 2015, due to the observation and size outside the lot’s values down to dimensions on Company productivity -Corporate, the more pemurunan value on productivity caused by an imbalance between leadership style and organizational culture and commitment arising from the individual, so that the level of productivity karyawanpun influence, and therefore researchers will examine issues very krausal to increase productivity levels through a variety of dimensions that influence to prepare the era of AEC Asean Economic Comunity 2015 and to increase productivity, especially in the organization and will examine the effect of productivity through organizational culture and commitment, human resource development for the era of AEC 2015 .Penelitian uses quantitative analysis and qualitative approaches to multiple linear regression analysis method, amous and using the software SPSS for Windows 20.0, of the findings are expected to be found positive results and can reflect the broader quality and certainty in order to help improve the level of productivity of the organization
Keywords: Organization Culture, Organizational Commitment, Productivity, Servant Leader