British Journal of Marketing Studies (BJMS)

EA Journals

Social Capital

Social Network: The Formation and Maintenance of the Social Capital in a Flat World (Published)

In fact, the capital, people often think of money, property… however there is a type of capital formed through personal relationships, friends… and it becomes helpful to help us solve problems in our life, it is called social capital. The paper objective is to study the factors affecting social capital in the context of connecting online through social networks. The results showed that there is a relationship between the reason for using social networks and the level of using social networks, the relationship between the level of using social networks and the components that make up the concept of social capital including friendship social capital, cooperative social capital and social capital maintained. In addition, the subjective of happy status of social network users also quite clearly affects the components of social capital.

 

Keywords: Internet and UEH, Network, Social, Social Capital, flat

The Influence of Social Capital in Table Banking On the Performance of Women-Owned Business Enterprises in Eldoret East Sub-County, Kenya (Published)

The study sought to understand the effects of table banking on performance of women-owned enterprises in Eldoret East Sub-County. Based on the study, this paper examines the extent to which social capital in table banking groups affects performance of women-owned enterprises. The study adopted a correlational research design with the target population being all women-owned enterprises in Eldoret East Sub-County from 2010 to 2014. A sample size of 384 respondents was obtained using Yomane formula of sample size. The study used multivariate linear Regression to establish the relationship between table baking and social capital and business performance indicators. Pearson product moment correlation(r) was applied to establish the relationship between the variables. From the findings of the research it was concluded that social capital has a strong positive effect on the business performance of women-owned enterprises. This is attributable to the fact that during meetings the members are able to discuss the challenges they face in running their businesses and how well they can improve their incomes. The study also established a positive correlation relationship between table banking and women-owned enterprises in Eldoret East Sub-County. It was, therefore, concluded that table banking has a positive influence on the business performance of women-owned enterprises in the area. The study recommends that women should be encouraged to form groups and register with the Ministry of Culture and Social Services.

Keywords: Eldoret East, Kenya, Performance, Social Capital, Table Banking, Women-Owned Business Enterprises

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