Strategies for Sports Products and Place Management Adopted by Football Club Operators in South-South Nigeria (Published)
This study investigated strategies for sports products and place management adopted by football club operators in south-south, Nigeria. Descriptive survey design was used for the study. The population as well as sample for the study was 450 football club operators. A structured questionnaire titled strategies for sports product and place management questionnaire (SSPPMQ) was used for data collection. The reliability co-efficient of 0.77 was established through test-retest method using Pearson product moment correlation. The generated data were analyzed using mean and standard deviation for research questions, while z-test was used to test the hypotheses at 0.05 alpha level. The findings of the study revealed that, some of the sports products management strategies such as provision of quality sports equipment for sports consumers and sales of quality sports items were not adopted by football club operators in south-south Nigeria. The findings also showed that, some of the sports place management strategies include adequate parking space, clean environment and the lightning inside and around the stadium were not adopted by football club operators in south-south Nigeria. Based on the findings, it was recommended that, sports products should be regulated by sports ministries and the club management should provide adequate parking space, clean environment and the lightning inside and around the stadium.
Keywords: Marketing Mix, Strategies., football club operators, sports place, sports products
Sports Price and Promotion Management Strategies among Football Club Operators in South-South Nigeria (Published)
The aim of the study is to find out the sports price and promotion management strategies among football club operators in south-south Nigeria. Two research questions guided the study. The descriptive survey design was used for the study. The population for the study was 450 football club operators. All the 450 football club operators constituted the sample. A structured questionnaire was used for data collection. The reliability co-efficient of 0.74 was established through test-retest method. The generated data were analyzed using mean and standard deviation for research questions. The findings of the study revealed that, price of sports products is not regulated by a board of committee and price of sports items is not cheap in and around the stadium. Also, corporate and individual sponsors do not engage in partnering football club operators in south-south Nigeria. Based on the findings, it was recommended among others that, football club operators in south-south Nigeria should ensure the provision of quality sports product and services for sports consumers’ satisfaction. It was therefore concluded that, football club operators embraced the requirement for consistency in sports price management strategies, and asserted that there is opportunity to get better in the strategies practiced in the art of sports promotion management.
Keywords: football club operators, sports consumers, sports price, sports promotion.