British Journal of Marketing Studies (BJMS)

EA Journals

sports promotion.

Sports Price and Promotion Management Strategies among Football Club Operators in South-South Nigeria (Published)

The aim of the study is to find out the sports price and promotion management strategies among football club operators in south-south Nigeria. Two research questions guided the study. The descriptive survey design was used for the study. The population for the study was 450 football club operators. All the 450 football club operators constituted the sample. A structured questionnaire was used for data collection. The reliability co-efficient of 0.74 was established through test-retest method. The generated data were analyzed using mean and standard deviation for research questions.  The findings of the study revealed that, price of sports products is not regulated by a board of committee and price of sports items is not cheap in and around the stadium. Also, corporate and individual sponsors do not engage in partnering football club operators in south-south Nigeria. Based on the findings, it was recommended among others that, football club operators in south-south Nigeria should ensure the provision of quality sports product and services for sports consumers’ satisfaction. It was therefore concluded that, football club operators embraced the requirement for consistency in sports price management strategies, and asserted that there is opportunity to get better in the strategies practiced in the art of sports promotion management.

Keywords: football club operators, sports consumers, sports price, sports promotion.

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