British Journal of Marketing Studies (BJMS)
Vol 5, Issue 5, June 2017
Use of Gemification in MarketingAuthors: Snježana Đokić, Aleksandar Đokić, Srđan Jovanović , Davor Radivojevi ć Keywords: Game Based Marketing, Gemification, Marketing, Social Networking Article Pages: 1-5 |
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Measuring Healthcare Services Quality in the Private Hospitals of Dhaka City, Bangladesh: An Empirical StudyAuthors: Mahmud Zubayer Keywords: Factor analysis, Healthcare Quality, Private Healthcare Article Pages: 6-26 |
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Brand-Centered Recruitment: A New Discourse in the Delivery of Employee Brand PromiseAuthors: Asad Ur Rehman, Salniza Bt Md. Salleh and Norzieiriani bt. Ahmad Keywords: Brand Citizenship Behavior, Brand Promise, Brand-Centered Recruitment, Employee Branding, Internal Branding Article Pages: 27-36 |
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Impact of the Internal Marketing Control in the Quantity of Banking Services in the International Islamic Arab BankAuthors: Ali Falah Al-Zoubi & Nayla Diab Keywords: Internal Marketing Control, Jordan, Quantity of Banking Services, the International Islamic Arab Bank Article Pages: 37-59 |
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Electronic Marketing Practices, Competitive Environment and Performance of Telecommunications Companies in KenyaAuthors: Olgha Auma Adede, Francis Ndungu Kibera, Joseph Odhiambo Owino Keywords: Competitive Environment, E-Marketing Practices, Kenya, Organizational Performance, Telecommunications Companies Article Pages: 60-67 |
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Diagnostics of Customer Satisfaction in the Hospitality Industry: Evidence from NigeriaAuthors: Nduka Chinedum, Okocha Rejoice Ebere and Chris-Nnamchi, Joy Nwakaego Keywords: Customer Satisfaction, Hospitality, Regression Model, Service Quality, hotel management. Article Pages: 68-77 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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