Social Networking

Use of Gemification in Marketing (Published)

Article Author: Snježana Đokić, Aleksandar Đokić, Srđan Jovanović , Davor Radivojevi ć

In this paper we deal with the application of gemification in the field of Internet marketing. We suggest the use of gemification to increase website traffic, increase the time spent on the website, and to increase the customer satisfaction with our product.

Keywords: Game Based Marketing, Gemification, Marketing, Social Networking