British Journal of Marketing Studies (BJMS)

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Use of Gemification in Marketing


In this paper we deal with the application of gemification in the field of Internet marketing. We suggest the use of gemification to increase website traffic, increase the time spent on the website, and to increase the customer satisfaction with our product.

Keywords: Game Based Marketing, Gemification, Marketing, Social Networking

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License


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Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051

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