Wholesale and Retail Management of Small Medium Enterprises (SMEs) in Modern Commerce (Published)
This study examined the role of wholesale and retail management in enhancing the performance and sustainability of Small and Medium Enterprises (SMEs) in modern commerce. The increasing complexity of business environments, driven by globalization, technological innovation, changing consumer preferences, and the expansion of e-commerce, has transformed the operational activities of SMEs in both wholesale and retail sectors. The study aimed to evaluate the effectiveness of wholesale and retail management practices among SMEs, identify the challenges confronting SMEs in modern commerce, and determine the relationship between efficient management practices and organizational performance. A descriptive survey research design was adopted for the study. Data were collected through structured questionnaires administered to SME owners, managers, wholesalers, retailers, and employees. The study employed both primary and secondary sources of data, while simple random sampling techniques were used in selecting respondents. Descriptive and inferential statistical tools were utilized for data analysis. Findings from the study revealed that effective inventory management, customer relationship management, digital marketing, efficient supply chain systems, and adoption of technology significantly improve the performance and competitiveness of SMEs. However, SMEs continue to face challenges such as inadequate financing, poor infrastructure, fluctuating market demand, and limited technological expertise. The study concluded that efficient wholesale and retail management practices are essential for the growth, profitability, and sustainability of SMEs in modern commerce. The study recommended that SMEs should adopt modern technological tools, improve supply chain coordination, and strengthen customer service strategies to remain competitive in contemporary markets.
Keywords: Customer Satisfaction, Innovation, Inventory Management, Nigeria, SMEs, distribution systems, retail management, supply chain, technology adoption, wholesale management