Entrepreneurial Orientation and Market Responsiveness in the Nigerian Telecommunications Industry (Published)
The study emphasis on the empirical relationship between entrepreneurial orientation and market responsiveness in the Nigerian telecommunications industry. The study is quantitative in nature with a cross-sectional research design. Twenty-eight (28) management level employees were inclusive to form the study participants from different downstream telecom firms in Bayelsa state. Structured questionnaire was established as the primary instrument for data collection, and the collected data was analysed inferentially using spearman rank correlational coefficient with the aid of SPSS software. From the analytical perspective, the result shows that there is a significant relationship between entrepreneurship orientation as a practice and market responsiveness. It was also revealed that all dimensions of the independent variable as a significant correlation with market responsiveness in the telecom firms. It was recommended that the studied firms need to find new market possibilities and gain domination, management of telecommunications companies must encourage innovation.
Keywords: Innovation, entrepreneurship orientation, market responsiveness
Remote Working: Entrepreneurial Risk and Entrepreneurial Survival in the Micro firms in Niger-Delta, Nigeria (Covid-19 Pandemic Prospects) (Published)
This study examined the relationship between entrepreneurial risk and entrepreneurial survival in micro firms in Niger-Delta, Nigeria via remote working. The study adopted ex-post facto design and correlational design. The study used purposive sampling techniques. A total population of 2308, sample size of 341 was determined using Taro Yamane’s formula at 0.05 level of significance. Also, 314 copies of questionnaire were distributed to the respondents, while 317 copies were completed and retrieved. The instruments were validated, also reliability above 0.7 co-efficient, using Cronbach Alpha technique. The reliability coefficient analysis was operational risk (α =.878), strategic risk (α=866), remote risk (α=874) and innovation (α=884). Three research questions and three hypotheses were raised which was tested with Ordinary Least Square Method (OLSM) of regression analysis and KMO/Barllet’s test for the sampling adequacy for data appropriateness and sphericity respectively via SPSS 25 version. From the findings, the concept of entrepreneurial risk creates positive impact on innovation. In conclusion, operational risk and strategic risk have significant influence on the entrepreneurial survival of the micro firms. Based on the findings and conclusion, this study contributes to the knowledge that managing operational and strategic risk with Rogers innovation theory based on working from home, the micro firm to be on the leading edge rather than the bleeding edge. It could be recommended that to be able to manage operative risk and strategic risk in a better proficiency, entrepreneurs should understand how to integrate remote working strategies during the covid-19 pandemic.
Citation: Ovharhe, Orugba Harry , Woko, Emmaunel Boma and Ezeocha Vernitius Uchenna (2021) Remote Working: Entrepreneurial Risk and Entrepreneurial Survival in the Micro Firms in Niger-Delta, Nigeria (Covid-19 Pandemic Prospects), International Journal of Small Business and Entrepreneurship Research, Vol.9, No.4, pp.11-28
Keywords: COVID-19 pandemic, Innovation, Operational Risk, remote working, strategic risk
Social Innovation Strategies and the Performance of Social Enterprises in Nairobi City County, Kenya (Published)
Current trends have shown that social entrepreneurship is identified as the Key driver of the third sector as well as the public and private sector. Social enterprises play a critical role in social-economic development. Social innovation is one of the most important aspects of social entrepreneurship as it enhances the degree to which an enterprise effectively responds to emerging opportunities and challenges in the market. The field of social innovation turns critical societal problems into opportunities by actively involving the community actors. This paper is an analysis of how social innovations influence social enterprises in Nairobi County of Kenya. Cross -sectional design is used. The target population comprises all the registered social enterprises in Nairobi County. A simple random sampling technique was used to draw a sample of 107 registered social enterprises in the County. A self-administered questionnaire was used as the main data collection instruments. A pilot study was conducted to test validity and reliability of the questionnaire. Data was then analyzed both descriptively and using inferential statistics. One-way analysis of variance was used to test the hypotheses. Both Pearson’s product moment correlation and Chi-square were also used to test for significant associations between social innovations and performance of Social enterprises.
Keywords: Entrepreneurship, Innovation, Performance, Social Enterprise, Social Innovation
ASSESSING THE EFFECT OF ORGANIZATIONAL AND MARKETING INNOVATIONS ON MEDIUM SCALE FOOD WHOLESALE MARKETING FIRM ABIA STATE, NIGERIA (Published)
The study assessed the effect of organizational and marketing innovations on selected medium scale food wholesale marketing firms in Abia State, Nigeria. The study focused on medium scale flour food wholesale marketing firms. The study employed a Yaro Yamen sample size estimation method to cull out 50 firms from the entire sample frame. These firms were randomly selected for the studies of various variables of interest. Data were gotten from respondents via questionnaire. The data analyses were carried out with descriptive statistics, income statement analysis, probit and multiple regression analyses. The study showed that the majority of flour food wholesale marketing firms in the study area were established between the periods of 6-10 years ago. The highest number of employee of the food wholesale marketing firms fall within the period of 11-20. The result also indicates that sole proprietorship were the highest ownership structure evidenced from the study. The greater number of the firms’ employee skills were semi-skilled. The firm’s major source of capital was gotten through equity source of finance. The dominant organization’s innovation strategies most adopted by the food wholesale firms were price strategy, product approaches, continuous and improvement aspect of innovation. The study however ensured a high quality management which confirmed a positive relationship between profitability and firms’ growth. This attests to a signal of efficiency in the firms’ management. The factors affecting organizational and marketing innovation strategies had significant relationships among the models respectively. Further, the effect of organizational and marketing innovation on medium scale flour food wholesale marketing firms performance and efficiency plausible as firm gross margin indicated sound profitability. Thus, there is the need for medium scale flour food wholesale marketing firms to employ the employ organizational and marketing innovation strategies complementarily in responding to the ever changing market needs of the food industry.
Keywords: Firm, Food, Innovation, Marketing, Medium, Organizational, Wholesale