Investigating Local Consumption Cultures and the Global Commodity: Ethnography of Local Culture In The Face of the Gobal In Baneh (Published)
The present research attempts to investigate local consumption cultures and the Global Commodity: Ethnography of Local Culture in the face of The Global in Baneh. Theoretically, the present paper in the frame work of consumption culture theories argues that the face of The Global should be understood in association with identity, Global Neo liberal market and collective ideology. In this research fifteen subjects with approach of participated observation were officially interviewed. As the result it can be concluded that local consumption cultures have the most influence on the market ideology and advertisement mechanism therefore, the role of religion and national features is less effective. The Global which includes particular meanings has the ability to get the satisfaction of consumers in various subculture: thus, the commodity has been successful in corresponding with self-embedded meaning and consumer interest. Local culture commence to accept the logic of market rationalization and follow its rules and in different cases, it has the capability to produce and adjust its commodity with harmonized logic. Local- traditional and Global relationships are continuing to survive: Even tough, market-based rational and logical rules are dominant on relationship form which organize local contents. Marketization and commercialization of public and private sector as well as the local people is a growing process that has involved everyone which result in moral reactions and adopting striking identity strategies.
Keywords: Articulation, Consumer Culture, Globalization, Hybridization, Localism, Post-Industrial Capitalism, ethnography
Impact of Globalization on Pakistani Norms (Published)
Globalization conveyed new difficulties to Pakistani society. This is especially valid in innovation and association. The electronic and print media are at the administration of those endeavoring to bulldoze nearby culture and qualities. Due to this changing society we are confronting issues in our homes with respect to our kids training, step by step increment, aggressive behavior at home and awful demeanor of females. These are genuine issues, for Pakistan, as well as for humankind on the loose. The drawback of globalization is in this manner a wellspring of genuine test for Pakistan.
Keywords: Electronic and print media, Globalization
Globalization effects on the social and culture norms of Pakistan (Published)
That globalization has made different social, religious and mental character emergencies including social government and pluralism, changes conventional social structure, consolation of secularization, decrease in social solidarity and making many-sided quality in social relations. Governments must acknowledge pets as monetary experts either alterable or enabling ones in building such creative establishment. Moreover to do accordingly, they have to appreciate, control and possibly facilitate with the decision making elites. Information advancement has energized and enlivened the globalization of business. The entire time it has raised new issues or old issues in new ways.
Keywords: Globalization, Political Instability, crises