International Journal of International Relations, Media and Mass Communication Studies (IJIRMMCS)

EA Journals


Indomie Television Commercials and Children Choice of Indomie Noodles: A Theoretical Perspective (Published)

This paper examined television commercials and children choice of indomie noodles. The purpose of the study was to find out how television commercial influences children to put pressure on parents to purchase the product for them. The study employed critical literature review method to appraise extant literature on television commercials and children’s demand for Indomie noodles. Two theories were used to anchor the study: persuasive theory and attitude change theory.  Findings from the study showed that TV commercials that are well packaged motivate children’s demand for the advertised product; TV commercials make children to put more pressure on parents to buy the product for them; it is an important marketing strategy that works when producers of children foods make use of it at strategic time. Based on the findings, we recommended that TV commercials related to Indomie instant noodles in particular should be aired at the time children are back from school so as to make the children view it and request their parents to purchase the product for them; the commercials should also say what the product is in terms of quality and taste. The paper concludes that Television commercials is key to increasing the market demand for Indomie instant noodles, hence the producers of Indomie instant noodles should not look at the short term signals of improved sales in responses to the Ads; it is the long term impact on the sales of the product that matters most.

Citation:  Okorie C.R., Udeze S.E., Oyeleke A.S., and Ewa B.I (2022) Indomie Television Commercials and Children Choice of Indomie Noodles: A Theoretical Perspective, International Journal of International Relations, Media and Mass Communication Studies, Vol.8, No.3, pp.22-36

Keywords: Advertising, Indomie noodle, Marketing Strategy, Parents, Purchase, children, commercials

Advertising Indigenous Herbal Products: A Case of Four Herbal Companies in the Swedru Municipality, Ghana (Published)

This study looks at Advertising of indigenous herbal products using Swedru Municipality as a case study. The research was designed to examine the extent to which advertising tools are used to reach consumers with herbal products and how consumers respond to these tools. Qualitative content analysis was employed for the study. The Methodology for the study dealt with the sample chosen and the research instruments used. A sample of thirty-two (32) respondents was chosen for the study. In-depth interviews and documents were the research instruments used. Based on the outlined objectives, it was found out that advertisement is one of the major communication tools that can influence the buying attitudes of consumers. The study was able to establish that advertisements of herbal products should be done frequently with appropriate advertising tools and persuasive messages for the fact that it draws consumers’ attention to the products, thereby giving market power to the firm. It is therefore very important for the herbal firm to fully focus on effective advertising tools like radio, television, outdoor and other traditional forms to advertise the herbal products because advertising is a powerful means for creating awareness and positive perception in the minds of consumers.

Keywords: Advertising, Ghana, Indigenous herbal products

Analysis of the Use of Social Media Advertising among Selected Online Businesses in Nigeria (Published)

This study sought to analyse the use of social media advertising among selected online businesses in Nigeria. It studies the frequency of use of SMA/SMM (social media advertising/marketing) among businesses in Nigeria, the most preferred social media platform as well as the benefits and challenges inherent in the adoption of SMA by online businesses in Nigeria. This was done using the Survey method, surveying a total of hundred (100) businesses and the study was hinged on Technological determinism and diffusion of innovation theories. Findings revealed that online businesses in Nigeria have embraced social media advertising. It was also revealed that a number of challenges militate against the adoption of SMA by online businesses in Nigeria, salient among them is Lack of technical know how. Based on the findings, it was recommended that businesses embrace Social media advertising as it has come to stay, furthermore a model “the RIAER” was proposed to serve as a guide in implementing social media ad campaigns.

Keywords: Advertising, Online Businesses, Social Media Advertising, Social media

Persuasive Methods in Television Advertising and Its Impact on the Promotion of Consumer Goods (Published)

TV commercials use a lot of persuasive methods in order to reach to persuade consumers to purchase and the acquisition of this item, the research aims to illustrate the importance of television advertising and its role in providing information to the consumer, and identify persuasive methods used by television advertising in the promotion of consumer goods, and determine the types of persuasive methods used by Television advertising in the promotion of consumer goods, the analysis of the content of a sample of 26 different and diverse television advertisement in terms of form and content taken from the research community mbc satellite channel, has been using content analysis consists of (12) category include persuasive methods used by advertising form TV to promote consumer goods and consumer convince Bagtnaiha, and the results of the analysis showed that television advertising persuasive use different methods in the provision of goods to the consumer and convince him out, the mismatch emotional and logical methods and diversity in the provision of subjects.

Keywords: Advertising, Persuasion., TV, and consumer., goods

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