International Journal of Business and Management Review (IJBMR)

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strategic sensitivity

Strategic Agility and Organizational Performance in Selected Manufacturing Firms in South-South Nigeria (Published)

This paper focused on the influence of strategic agility on organizational performance in selected manufacturing firms in South-South Nigeria. The general objective of the study was to examine the effect of strategic agility on organizational performance in selected manufacturing firms in South-South Nigeria. The research questions and hypothesis were formulated to work with the research objective. A survey research design was adopted for the study and a sample size of 177 respondents were drawn from the population of 319. The major instrument for data collection was structured questionnaire administered to the respondents using Bowley’s formula for proportionate representation from the population. The data collected were analyzed using simple percentage and Simple Linear Regression Analysis. Results showed that strategic agility dimension of strategic leadership and organizational flexibility had a statistical influence on organizational performance with X1= R2 = 666 and X2 = 763 at 0.05 level of significance. Based on the findings of the analysis, the study concludes that, the dimensions of strategic agility (strategic sensitivity and core competence) are relational aspect that affects organizational performance. Consequently, it is recommended that every organization should be empowered with the dimensions of strategic agility to help them navigate complex and ever-changing business environment successfully.

Keywords: Organizational Performance, Strategic Agility, core competence, strategic sensitivity

Strategic Sensitivity and Firm Competitiveness in Selected Deposit Money Banks in Uyo, Akwa Ibom State (Published)

Strategic sensitivity is keeping connections with a number of different people and organizations in order to be as open to information, intelligence, and innovations as feasible. The aim of the study was to examine the relationship between Strategic Sensitivity and Firm Competitiveness of Deposit Money Banks in Akwa Ibom State. three research hypotheses were formulated to guide the conduct of the study. The survey research design approach was adopted for the study. The target respondents were staffs of 11 Deposit Money Banks operating within the study area. A sample size of 180 employees were adopted for this study and were assessed using the systematic sampling technique. The main data used were from primary sources gathered with the use of a likert scaled questionnaire. Data gathered were analyzed with the Pearson’s Product Moment Correlation (PPMC) Analysis at a 0.05 significant level. It is concluded that there is a significant relationship between strategic sensitivity and firms’ competitiveness. Since the relationship of strategic sensitivity is significant, it is a good predictor of firm’s competitiveness. It is recommended that Deposit Money Banks in Uyo, Akwa Ibom State need to build strong capabilities. Have the strategic foresight, proactivity and adaptability and flexibility to analyze the dynamic business environment and constantly in addition to mitigation strategies, carefully analyze opportunities and threats. Lower production costs than other competitors.

Keywords: firms competitiveness, proactivity, strategic foresight, strategic sensitivity

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