International Journal of Business and Management Review (IJBMR)

EA Journals


Leisure Guests’ Perceptions of Price and Security: The Case of Awka, Nigeria (Published)

Despite general security concerns, particularly security issues prevalent in the Nigerian hotel industry, guests have to contend with the room rate or price of staying in hotels considering the spiraling inflation in the country. Nevertheless, it is not empirically established if price and security influence leisure guests’ choice of hotels in Nigeria. To achieve these objectives and establish a framework of leisure guests’ choice of hotels, this study used multiple regression analysis to test the formulated hypotheses with the aid of SPSS Version 20.0 software at 5% level of significance. Findings from a convenience sample of 246 respondents who lodge in hotels in Awka metropolis, Anambra State, Nigeria show that the two factors investigated namely price and security influence leisure guests’ choice of hotels. More importantly, security has more influence than price. To sum up, the study concludes that the basis of hotel accommodation is security and affordability. Therefore, the study recommends that hotel owners and managers should definitely be security-conscious in the management of their hotels and always strive to give consumers more for less.

Keywords: Choice, Hotel, Price, Security, leisure guests


The objective of the study was to determine the extent to which telecommunication service providers in Nigeria have satisfied the needs of their numerous customers in Ogun State, Nigeria. Descriptive survey research design was adopted as the study guide. Convenience sampling technique was used in which four hundred and twenty three (423) copies of questionnaire were administered to selected telecom service subscribers from three geo-political districts of Ogun State, Nigeria in which four hundred and two (402) copies of the research instrument were filled and returned. Pearson Product Moment correlation was used to analyse the data gathered from the respondents. The study revealed that service quality and customer service have no significant relationship with customer satisfaction, while there is a significant relationship between price and customer satisfaction. The study concluded that satisfied customers will keep patronizing the business entities and tell others about their good experiences, while dissatisfied customers will withhold their patronage and tell others about their unpleasant experiences. It was recommended that telecom service providers must be fully committed to quality service so as to ensure optimal quality service delivery

Keywords: Customer Satisfaction, Customer Service, Price, and Service Quality

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