Investigation of CSF for Growth of Hi-Tech Marketing (Review Completed - Accepted)
The retail base has now witnessed a transformation with the rapid growth of electronic goods in the present epoch. E-business all over the world has become a popular medium for the buyer – seller transaction as a means that complements and supplements the experiences of a physical store. Although the application of technology-based online retail services has grown rapidly in recent years, an understanding to attract, retain, and satisfy customers in such contexts remains limited. A marketer often encounters the difficulty of making a framework that could be applied for constructing, managing, and evaluating its service. Based on a literature review, followed by an empirical study, this report outlines the results of a survey conducted to identify the CSF’s (critical success factors) for the popularity of hi-tech (electronic) shop zone. (e.g. Reliance-digital, More-Digi etc.) The literature review helped us to conceptualize the variation in this subject area. An integrated framework of critical success factors would enable a better understanding of customers’ needs and assist marketers while constructing, managing, and evaluating their marketing strategies. A well-structured questionnaire was used to catch the relevant information needed for analysis and identification of CSF. The data obtained was analyzed using SPSS software to try out various hypotheses. In this field, there are two determinants like Product appearance & Product price that are significant to affect the functioning of hi-tech shopping zone.
Keywords: Correlation & Regression, Customer factors, Hi-tech zone, Organizational Performance, Organizational factors
Factor Analysis of Strategic Management and Performance Variables in The Banking Sector in Oyo State, Nigeria (Review Completed - Accepted)
This research work factor analysed the impact of Strategic Management Variables (knowledge management, perceived environmental uncertainty, strategic agility and organizational learning) and Performance Variables in some selected selected banks in Oyo State of Nigeria. The study employed questionnaire to collect information from subjects who were bank employees of the selected banks in Oyo State. One hundred and six respondents responded to the questionnaire. This study found that strategic management variables were immensely associated with bank performance Based on the findings, it was recommended that there is a need for banks to work and improve their knowledge and learning base, endeavour to adapt to their environment and strive to be strategically agile so as to improve their performance and in the long run gain sustained competitive advantage
Keywords: Knowledge Based View, Knowledge Management, Organizational Learning, Organizational Performance, Strategic Agility, Strategic Management
Managing Behind the Scenes: A View Point on Corporate Culture and Organization Performance (Published)
Corporate culture has become a tool for organizational effectiveness in the 21st century. Corporate culture is said to have benefited many organizations if managed and nurtured properly. In this era of globalization there is need for corporate culture in order to enable organizations respond quickly to changes in the environment. The paper reviews literature on the effect of corporate culture on organizational performance. The paper concludes that the success of organizations to a very large extent depends on their cultures. The paper recommends that managers should put in place an adaptive culture that encourages the involvement of employees as this could enhance their responsiveness and commitment to the achievement of the organizational goals. The paper also recommends that the managers should share the mission of the organization with employees as it could increase their involvement. Finally the paper recommends that the values of the organization be shared as well to serve as an informal control measure that can be very effective.
Keywords: Corporate culture, Employee Involvement, Organizational Performance