International Journal of Business and Management Review (IJBMR)

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Impact

The Impact of Distribution Channel Differentiation on Organizational Performance: The Case of Sameer Africa Limited in Nairobi, Kenya (Published)

The study investigated the relationship between differentiation strategy and performance of Sameer Africa Ltd located in Nairobi, Kenya. Informed by the study this paper discusses the extent to which channel differentiation strategy adopted by Sameer Africa (K) Limited influenced the company’s performance. The study employed a correlational research design. The study targeted 112 employees of Sameer Africa (K) Limited comprising of senior management, HODs and junior staff and 90 dealers based in Nairobi. A sample of 134 respondents was selected by use of stratified and simple random sampling techniques. Primary data was collected through self-administered questionnaires. The quantitative data was analysed using descriptive statistics in the form of tables and inferential statistics in the form of Pearson correlation and regression analysis with significance level of 0.05 to test the hypothesis. From the findings of the study, majority of the respondents believed that Sameer Africa (K) Ltd could achieve competitive advantage through channel differentiation. This suggest that an increase in channel differentiation strategy such as use of market trends to determine most appropriate channel strategy, use of different channels with the aim of minimizing cost of distribution, selling some of the products and services through intermediary and complementary firms and applying different distribution channels so as to satisfy unique customer needs would result in an increase in performance through market share, revenue, sales and customer satisfaction. The study sought to provide an empirical evaluation of the relationship between differentiation strategy and organizational performance.

Keywords: Impact, Kenya, Organizational Performance, Sameer Africa Limited, Service Differentiation

Assessment Criteria for Ngos In Reference to the Study of Ngos of Nepal (Published)

Introduction: Non-governmental organizations (NGOs) are working to facilitate and support the development activities in every sector to achieve the development goals of Nepal Government. While facing difficulty to reach different areas, contributions of NGO become the significant and milestone for the change and development of the society. This study was conducted in Karnali Zone, Midwestern Development Region of Nepal. Objective: The objective of this research was to develop the NGO assessment criteria. Methodology: This study was particularly based on the pragmatism philosophy. Deductive approach was used to test the theory. Cross-sectional descriptive and exploratory research design was adopted. Study was conducted among the beneficiaries, NGOs executive board, NGOs staff, Civil Society and Governmental Officials in Karnali Zone. A total of 562 respondents were selected for survey and 45 key informants were interviewed, 15 case studies were prepared, 15 focus group discussions were conducted and 56 observations were done in 56 NGOs and 15 communities. The qualitative analysis was done to develop the criteria. Results: There were four major indicators; structure, environment, value and impact. The total sub-indicators were 25 which finally increased to 33 but main elements were the same. Under the sub-indicators, there were 74 indicators in the Civil Society Index (CSI) which were applied in the field of research as a theoretical guideline of the study. the study developed 137 criterias; 14 indicators came from existing criteria of Civil Society Index, 70 new added, 53 modified and 3 existing criteria was removed. Further researchers can evaluate the impact of performance of NGO by using the NGO assessment criteria developed by this study.

Keywords: Assessment Criteria, Civil Society Index (CSI), Environment, Impact, NGO Structure, Value

Assessment Criteria for Ngos In Reference To the Study of Ngos of Nepal (Published)

Introduction: Non-governmental organizations (NGOs) are working to facilitate and support the development activities in every sector to achieve the development goals of Nepal Government. While facing difficulty to reach different areas, contributions of NGO become the significant and milestone for the change and development of the society. This study was conducted in Karnali Zone, Midwestern Development Region of Nepal. Objective: The objective of this research was to develop the NGO assessment criteria. Methodology: This study was particularly based on the pragmatism philosophy. Deductive approach was used to test the theory. Cross-sectional descriptive and exploratory research design was adopted. Study was conducted among the beneficiaries, NGOs executive board, NGOs staff, Civil Society and Governmental Officials in Karnali Zone. A total of 562 respondents were selected for survey and 45 key informants were interviewed, 15 case studies were prepared, 15 focus group discussions were conducted and 56 observations were done in 56 NGOs and 15 communities. The qualitative analysis was done to develop the criteria. Results: There were four major indicators; structure, environment, value and impact. The total sub-indicators were 25 which finally increased to 33 but main elements were the same. Under the sub-indicators, there were 74 indicators in the Civil Society Index (CSI) which were applied in the field of research as a theoretical guideline of the study. the study developed 137 criterias; 14 indicators came from existing criteria of Civil Society Index, 70 new added, 53 modified and 3 existing criteria was removed. Further researchers can evaluate the impact of performance of NGO by using the NGO assessment criteria developed by this study.

Keywords: Assessment Criteria, Civil Society Index (CSI), Environment, Impact, NGO Structure, Value

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