The purpose of this study was to investigate rice profitability and marketing in taluka Pano Akil district Sukkur Sindh. This study was based on primary data, which was collected from rice farming in study area. Analysis was done by using statistical technique like means, comparison of means and frequency distribution etc. Results shows rice farmer’s on average per acre spent a total cost of production of Rs.41910.00, this included Rs.15200.00, Rs.2350.00, Rs.2900.00, Rs.7460.00, Rs.7400.00 and Rs.6600.00 on fixed cost, Land preparation, Seed and sowing, Farm inputs, Harvesting and threshing marketing costs respectively on capital inputs. Rice farmers on average per acre gross return of Rs.80200.00, Rs.70200.00 on rice grain, Rs.10000.00 on straw in taluka Pano Akil district Sukkur Sindh. The rice farmers on an average per acre earned during study, Rs.38290.00 on net income, Rs.80200.00 on gross income and Rs.41910.00 on total expenditure in taluka Pano Akil district Sukkur Sindh. Rice farmers on an average per acre gross income Rs.108400.00 and total expenditure is Rs.68310.00 in taluka Pano Akil district Sukkur Sindh area therefore they availed input output ratio of 1: 1.58 from ricegrowing in the study area. The selected rice farmers on a net income per acre earned Rs.38290.00and total expenditure Rs.41910.00 in taluka Pano Akil district Sukkur Sindh area th Rice is the staple food for more than half of the world’s population. In Asia, more than 80% of the people live on rice, and their primary food security is entirely dependent on the volume of rice produced in this part of the world. However, rice production increases are now lagging behind population growth. Overall, the total global rice is declining gradually even with the extensive use of the modern varieties such as high yielding and hybrid varieties.
Keywords: Cost-Benefit Ratio, Marketing Costs, Net Returns, Profitability, Rice
