European Journal of Computer Science and Information Technology (EJCSIT)

EA Journals

Artificial Intelligence

Revolutionary AI-Driven Bid Optimization in Retail Media: A Technical Deep Dive (Published)

The future of retail advertising is being revolutionized by AI-driven dynamic bid pricing, leveraging optimized algorithmic real-time bidding (RTB) to maximize advertiser efficiency, retailer profitability, and consumer engagement. Traditional bid pricing strategies in retail advertising have relied on static rules and manual optimization, failing to effectively target specific business goals such as awareness, consideration, clicks, or conversions, which results in inefficiencies and an uneven competitive landscape. This technical analysis explores how AI-powered real-time bid optimization offers a transformative solution by dynamically adjusting bids to achieve multiple advertiser campaign goals. By implementing machine learning algorithms, including reinforcement learning, multi-agent AI systems, and deep neural networks, advertisers can automate real-time bid strategies, ensuring goal-based campaign management and optimal values for each ad impression and click. The article examines the core technical frameworks, advantages, implementation benefits, challenges, and future developments in AI-driven bidding systems, while addressing privacy concerns and bias mitigation strategies.

Keywords: Artificial Intelligence, Neural Networks, programmatic advertising, real-time bidding, reinforcement learning

Toward Autonomous Business Intelligence: Research Trends in Automation and Cloud Integration (Published)

Business Intelligence infrastructure is experiencing a fundamental transformation as autonomous systems progressively replace manual intervention paradigms. This evolution extends far beyond basic automation to create self-managing, self-optimizing analytics environments. Cloud integration serves as a critical enabler, allowing for serverless architectures and event-driven responses that continuously adapt to changing conditions. The shift toward autonomy delivers substantial advantages across multiple dimensions: accelerated decision cycles, enhanced analytical accuracy, reduced operational costs, and improved system reliability. Organizations in regulated industries benefit particularly from autonomous governance frameworks that minimize compliance risks while streamlining audit processes. The convergence of artificial intelligence with traditional BI creates environments where predictive maintenance anticipates failures before occurrence, intelligent orchestration dynamically allocates resources based on real-time needs, and policy-as-code models enforce governance automatically. Despite implementation challenges requiring thoughtful approaches to trust-building, legacy integration, human-machine collaboration, and ethical governance, autonomous BI represents a transformative force reshaping how enterprises leverage data assets for competitive advantage.

Keywords: Artificial Intelligence, Cloud integration, autonomous governance, digital twins, quantum-inspired optimization

Applying AI/ML to Kubernetes Logging and Monitoring in Enhancing Observability Through Intelligent Systems (Published)

As Kubernetes adoption accelerates in cloud-native architectures, ensuring robust observability across dynamic, large-scale clusters has become a critical operational challenge. Traditional logging and monitoring systems—relying heavily on rule-based alerting and manual log inspection—struggle to scale with the volume, velocity, and complexity of modern workloads. These approaches often lead to alert fatigue, delayed incident response, and incomplete root cause analysis.This paper explores the application of Artificial Intelligence (AI) and Machine Learning (ML) techniques to enhance observability within Kubernetes environments. By leveraging unsupervised learning for anomaly detection, natural language processing (NLP) for log parsing, and supervised models for event classification, the proposed intelligent observability framework significantly improves signal-to-noise ratios and accelerates troubleshooting processes. Through empirical evaluation on a production-grade Kubernetes testbed, the system demonstrated a 35% improvement in anomaly detection accuracy and reduced mean time to resolution (MTTR) by over 40% compared to baseline tools. These results highlight the transformative potential of AI/ML in enabling proactive, scalable, and context-aware monitoring solutions for complex cloud-native infrastructures.

Keywords: Artificial Intelligence, Logging, Monitoring, anomaly detection, kubernetes, machine learning, observability

AI-Augmented Support in Digital Marketplaces: Transforming Multi-Stakeholder Service Delivery Through Intelligent Automation (Published)

Digital marketplaces have transformed e-commerce by creating complex ecosystems connecting customers and suppliers globally. These platforms face unprecedented support challenges due to multi-stakeholder operations, diverse service agreements, and growing transaction volumes. Artificial intelligence technologies offer transformative solutions through intelligent automation systems that enhance support delivery while maintaining human-centric service quality. This article examines three critical AI technologies: intelligent summarization systems that distill complex information into actionable insights, conversational search assistants that democratize support access through natural language interfaces, and predictive support routing that optimizes resource allocation via machine learning. These technologies synergistically address marketplace support complexities, enabling efficient service for diverse stakeholder groups while maintaining high standards. Implementation demonstrates significant improvements in operational efficiency, stakeholder satisfaction, and platform sustainability. The article illustrates how AI augmentation reshapes support delivery paradigms, creating scalable solutions balancing automation efficiency with empathy and personalization. These technologies enable proactive support strategies, enhanced knowledge management, and improved accessibility for all marketplace participants.

Keywords: Artificial Intelligence, customer support automation, digital marketplaces, natural language processing, predictive analytics

AI and Cloud Computing: Streamlining Healthcare Operations (Published)

Artificial Intelligence and cloud computing technologies are fundamentally transforming healthcare operations by creating unprecedented opportunities for operational efficiency and enhanced patient care delivery. The convergence of these technologies represents a paradigm shift in healthcare management, moving beyond traditional constraints of on-premises systems to enable scalable, flexible infrastructure that supports complex computational demands. Cloud computing provides the essential backbone for deploying sophisticated AI applications, facilitating real-time data processing, predictive analytics, and automated decision support systems. This technological synergy addresses persistent healthcare challenges through intelligent automation of administrative tasks, advanced medical record management, and evidence-based clinical decision support. The implementation of AI-powered systems significantly reduces administrative burdens on healthcare professionals, allowing increased focus on direct patient care while improving diagnostic accuracy and treatment outcomes. Healthcare organizations benefit from optimized resource utilization, reduced medical errors, and enhanced revenue cycle management. However, successful implementation requires careful navigation of substantial challenges, including cybersecurity vulnerabilities, regulatory compliance complexities, and algorithmic bias concerns. The transformative potential of these technologies extends beyond individual institutions to enable global healthcare collaboration and population health management initiatives, ultimately promising more efficient, equitable, and patient-centric healthcare delivery systems.

Keywords: Artificial Intelligence, Clinical Decision Support, Cloud Computing, Digital Transformation, healthcare operations

Innovations in Real Time Inventory Management: Leveraging Event Driven Architecture in Modern Retail Supply Chains (Published)

This article examines the transformative impact of Event Driven Architecture (EDA) on retail inventory management. As consumer expectations shift toward omnichannel fulfillment and immediate availability, traditional batch processing approaches increasingly fail to meet market demands. It explores how EDA reimagines inventory management through real time event processing, enabling continuous visibility and automated decision making across complex supply networks. It investigates the stream processing technologies powering these systems, primarily Apache Kafka and Apache Flink, alongside the integration of artificial intelligence for predictive capabilities and automated inventory decisions. Through analysis of implementation patterns, it demonstrates how EDA creates more responsive, resilient, and efficient retail supply chains that simultaneously improve product availability, reduce inventory costs, and enhance customer experiences. Despite implementation challenges related to legacy systems, data quality, and organizational change management, EDA adoption represents a strategic necessity for retailers navigating increasingly complex market conditions. The article suggests that retailers implementing EDA gain competitive advantages through improved accuracy, responsiveness, and the ability to break traditional tradeoffs between inventory efficiency and product availability.

Keywords: Artificial Intelligence, event-driven architecture, retail inventory management, stream processing, supply chain optimization

Breaking Down Data Silos: How AI ‘Builds Bridges’ in the Cloud (Published)

Artificial intelligence technologies function as a connective infrastructure between isolated data repositories in cloud environments. Organizational data frequently exists in disconnected systems, creating barriers to comprehensive insights and decision-making. The bridge-building capability of AI offers a promising solution to this fragmentation. By conceptualizing data silos as isolated islands, a framework emerges for understanding both technical and organizational integration challenges. AI integration mechanisms, including APIs and microservices, serve as architectural bridges between previously disconnected systems. The data harmonization process parallels culinary practices, where AI techniques blend diverse information sources into cohesive insights while maintaining appropriate human oversight. Semantic layer technologies function as universal translators, enabling effective communication between disparate enterprise systems like CRM and ERP platforms. The transformative impact of these integration methods extends beyond technical considerations to organizational culture, requiring attention to implementation factors and ethical dimensions of cross-system data sharing. As organizations increasingly depend on distributed data resources, AI-powered integration strategies will become essential for competitive advantage in data-driven business environments.

Keywords: Artificial Intelligence, Cloud Computing, data integration, enterprise systems, interoperability

The Role of Artificial Intelligence in Enhancing Data Security: Preventive Strategies Against Malicious Attacks (Published)

Artificial intelligence emerges as a transformative force in cybersecurity, revolutionizing how organizations protect sensitive data from increasingly sophisticated malicious attacks. The evolution from traditional rule-based systems to advanced AI-powered detection frameworks enables identification of subtle patterns and anomalies invisible to conventional security approaches. Through behavioral analytics, machine learning algorithms establish dynamic baselines of normal activity, allowing security systems to distinguish between legitimate variations and genuine threats with unprecedented precision. AI enhances data protection through optimized encryption implementation, intelligent masking strategies, and privacy-preserving computation methods that fundamentally alter the security-utility balance. Adaptive authentication frameworks leverage behavioral biometrics and risk-based models to provide continuous identity verification throughout user sessions, while AI-driven privilege management systems enforce least privilege principles dynamically across complex environments. The integration of these technologies with zero trust architectures creates comprehensive security frameworks capable of protecting sensitive data across distributed infrastructures where traditional perimeter defenses have become increasingly ineffective.

Keywords: Artificial Intelligence, Data protection, adaptive authentication, behavioral analytics, zero trust architecture

AI-Driven Fraud Detection Models in Cloud-Based Banking Ecosystems: A Comprehensive Analysis (Published)

The digital transformation of banking services has fundamentally altered the financial fraud landscape, creating sophisticated threats that traditional rule-based security systems cannot adequately address. Contemporary fraudulent activities leverage advanced technologies, including synthetic identity creation, real-time social engineering attacks, and deepfake-enabled deceptions to exploit vulnerabilities in digital banking infrastructures. Conventional fraud detection mechanisms demonstrate critical limitations through static architectures, inability to adapt to novel fraud patterns, excessive false positive rates, and scalability constraints that compromise effectiveness in high-velocity transaction environments. Cloud-native infrastructures provide essential foundations for advanced fraud detection through elastic scalability mechanisms, real-time data streaming technologies, and seamless integration of external intelligence sources. AI-powered fraud detection models represent a paradigm shift toward adaptive security frameworks, incorporating ensemble learning methodologies, deep neural networks, and real-time inference capabilities that enable instantaneous transaction evaluation. Machine learning algorithms deployed within cloud environments can process vast transactional datasets simultaneously, identifying subtle correlations and behavioral patterns impossible to detect through manual processes or traditional systems. Performance evaluation demonstrates superior detection accuracy through precision, recall, and F1-score metrics while maintaining model interpretability and regulatory compliance requirements. The integration of artificial intelligence with cloud-native infrastructure creates comprehensive fraud detection ecosystems that evolve alongside emerging threat vectors, ensuring continuous protection against sophisticated financial crimes in modern banking environments.

Keywords: Artificial Intelligence, Cloud-Native Infrastructure, Fraud Detection, financial security, machine learning

The Transformative Impact of Artificial Intelligence on Business Process Management (Published)

AI is fundamentally transforming Business Process Management. Processes are now moving away from rigid systems and heading toward smarter, more flexible ones capable of learning and growing on their own. Companies are now looking to redefine their way of handling processes. There are some tools like Process Intelligence, Predictive Analytics, Cognitive Automation, and Hyperautomation that are transforming businesses remarkably. These are bringing about a significant impact in areas like finance, manufacturing, logistics, and customer service. Companies using AI in BPM see better adaptability, efficiency, compliance, and customer satisfaction than those sticking to older methods. The AI process improvement cycle changes every step, like discovery, design, and monitoring, making everything more data-driven and less reliant on human input. But adopting AI in BPM isn’t without its challenges. Businesses can run into problems like tech issues, bad data, and trouble adapting to changes, along with some ethical and governance worries. Being aware of these challenges and coming up with strong plans is important for companies to make the most of AI in business process management and stay ahead in a changing market.

Keywords: : hyperautomation, Artificial Intelligence, Business Process Management, Digital Transformation, process automation

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