European Journal of Business and Innovation Research (EJBIR)
Vol13, Issue 3, 2025
Aesthetics and Product Advertising of Manufacturing Firms in South-East, NigeriaAuthors: Sylvanus Ikechukwu Nwodo, Evelyn Dasimeokuma David, and Collins C. Awaeze Keywords: Advertising, Aesthetics, Product, product advertising Article Pages: 1-22 |
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The Impact of Goodwill and Software Assets on Firm Market Value: Evidence from Listed Manufacturing Firms in NigeriaAuthors: Affiong Ukana Otung, Nkanikpo Ibok Ibok , Adebimpe Umoren Keywords: Nigeria, firm market value, goodwill, listed manufacturing firms, software assets Article Pages: 23-40 |
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Email ID: editor.ejbir@ea-journals.org
Impact Factor: 7.79
Print ISSN: 2053-4019
Online ISSN: 2053-4027
Journal DOI: https://doi.org/10.37745/ejbir.2013
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