Social Amenities and Marketing Performance of Industrial Firms in South East, Nigeria (Published)
Social amenities are public services and facilities that contribute to the quality of life and well-being of a community. These amenities are essential for supporting the social, cultural, and recreational needs of people living in an area. They are typically provided by the government, local authorities, or community organizations, though some can also be privately managed. Social amenities are vital for creating vibrant, healthy and sustainable communities. The study focused on the effects of social amenities on marketing performance of select industrial firms in South-East, Nigeria. Improved marketing performance of industrial firms in south east, Nigeria will also improve the contribution of industrial firms sector to the gross domestic product of the economy. This will also imply increased tax payment by the firms to government, which will in turn make revenue available for societal development. The objectives of the study were to examine the effect of social amenities on sales growth of select industrial firms in south east, Nigeria and to ascertain the effect of social amenities on competitive advantage of select industrial firms in South-East, Nigeria. The study adopted survey research design. The population of the study was 10,450 selected industrial firms in South-East, Nigeria. A sample size of 385 (Three hundred and eighty-five) was drawn from the population using Taro Yamani statistical formula. The content validity of the instrument was ascertained by a questionnaire review panel that did objective assessment of the questions. The reliability estimate of the study was calculated using Cronback’s Alpha (a) technique and the reliability index of 0.84 was obtained. Two hypotheses were formulated and tested with Simple Linear Regression model.. The major findings in the study showed that: there is a significant effect of social amenities on sales growth and competitive advantage of select industrial firms in South-East, Nigeria. We concluded that the quality of the support programmes rendered by the government should be dynamic and in line with the growth-path of the clusters. We, therefore, recommended that Government, at all levels- local, state and federal should provide the business sector with social amenities like good access roads, telecommunication services, etc for their effective and efficient business operations, among others.
Keywords: Marketing Performance, sales growth and competitive advantage, social amenities
Decision Support Systems: Creating Value For Marketing Decisions In The Pharmaceutical Industry (Published)
Purpose: The purpose of this study is to analyze the impact of decision support systems to creating value for marketing decisions in the pharmaceutical industry. Methodology: This paper was completed with the help of an extensive literature study on decision support/business intelligence and pharmaceutical industry marketing available on the databases and websites. Primary data has been used in this paper to check the impact of information technology market performance. The SPSS software package is used to analyze the employee responses and statistical technique. Regression analysis is used to check the impact of information technology on market performance. Findings: 150 questionnaires were being given to stakeholders in different pharmaceutical companies located in Pakistan. 104 were collected back and 96 questionnaires are considered valid and used are for analysis. After analyzing the data, we find that information technology has significant impact on market performance in pharmaceutical industry. According to the stakeholders, strategic planning, organizational support, knowledge management and technological advancement have significant impact on the success of information technology for decision support. Research limitations / Implications: More research will be required on the theory presented in this thesis “Decision Support Systems: Creating Value for Marketing Decisions in the Pharmaceutical Industry”
Keywords: Business Intelligence, Decision Support Systems, Knowledge Management, Marketing Performance, Organizational support, Qualitative and quantitative study, Strategic Planning, technological innovation