European Journal of Business and Innovation Research (EJBIR)

EA Journals

European Journal of Business and Innovation Research (EJBIR)

Vol11, Issue 2, 2023

Reciprocity Strategy in Improving Purchase Decisions at Coffee Shop MSMEs in Bali

Keywords: Purchase decision, Trust, e-WOM, reciprocity strategy

DOI: https://doi.org/10.37745/ejbir.2013/vol11n2114

Article Pages: 1-14

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Email ID: editor.ejbir@ea-journals.org
Impact Factor: 7.79
Print ISSN: 2053-4019
Online ISSN: 2053-4027
Journal DOI: https://doi.org/10.37745/ejbir.2013
Issue DOI:
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