European Journal of Business and Innovation Research (EJBIR)

EA Journals

Promotion Strategy Through Instagram Social Media on Decisions of Users of Katira Makeup Artist & Hairdo Services In Serang

Abstract

This study aims to determine the effect of promotional strategies through Instagram social media on users’ decisions about Katira MakeUp & Hairdo services in Serang. The sample used was 30 people with a simple random sampling technique. The research method used is quantitative by collecting data through questionnaires. The data analysis technique used is simple regression analysis with SPSS. The research results obtained show that the promotion strategy variable has a significant positive effect on purchasing decisions. This is evidenced by the t-count of 10.301 (> 1.98) and a significance of 0.00 (<0.05).

Keywords:

cc logo

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

Recent Publications

Email ID: editor.ejbir@ea-journals.org
Impact Factor: 7.79
Print ISSN: 2053-4019
Online ISSN: 2053-4027
DOI: https://doi.org/10.37745/ejbir.2013

Author Guidelines
Submit Papers
Review Status

 

Scroll to Top

Don't miss any Call For Paper update from EA Journals

Fill up the form below and get notified everytime we call for new submissions for our journals.