European Journal of Business and Innovation Research (EJBIR)

EA Journals

Investment interest

The Impact of Investment Knowledge and Minimum Capital On Student Interest in Capital Market Investing, With Social Media as A Moderating Variable (Published)

This study aims to assess how investment interest is affected by investing expertise, the required minimum capital, and the moderating effects of social media. One hundred thirty-five current students from colleges and institutions in the province of Banten were collected using a purposeful sample technique. Data is gathered via a questionnaire and analyzed using smartPLS or partial least squares (PLS). Findings showed that investment knowledge did not influence investment interest. However, little money did, and social media could not mediate the interaction between investment knowledge, minimal capital, and investment interest.

Keywords: Investment interest, and social media, investment knowledge, minimum capital

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