Social Media Integration into Contemporary Human Resource Management: A Qualitative Approach (Published)
This study explored the theme “social media integration into contemporary human resource management: a qualitative approach.” The study was guided by three research objectives which are; to determine whether human resource managers integrate social media in their practices; to ascertain the benefit of integrating social media into human resource management and to determine challenges associated with the integration of social media into human resource management. The study was built on the Theory of Creative Destruction and the population of the study comprised of human resource managers and academicians within Yola metropolis. The study adopted dual research methods which are the in-depth interview and integrative literature review design. The researcher interviewed human resources managers and academicians that specialized in human resource management until the results reached saturation point. Findings revealed that human resource managers have incorporated social media into contemporary human resource management. It was also found that social media platforms offer lots of benefits to human resource managers in their professional practices. However, it was unraveled that there are quite several disadvantages associated with the integration of social media into contemporary human resource management even though the advantages outweigh the disadvantages. Therefore, it was recommended among other things that there is the need for managers of human resources be aware of the right limits and boundaries when it comes to using social media for their professional practices.
Citation: Bello Deva Vincent (2022) Social Media Integration into Contemporary Human Resource Management: A Qualitative Approach, European Journal of Business and Innovation Research, Vol.10, No.6, pp.,71-77
Social Media and Public Relations Counselling of Higher School Top Management in Nigeria (Published)
Social media have improved the operations of public relations. The ability of social media to elicit immediate feedback has made social media veritable tools in the hands of public relations practitioners in counselling school management on corporate policies. This study explores the pattern of social media usage by public relations practitioners. It shows the level of impact made with the use of social media in public relations practice in influencing management on corporate policies. The study was guided by diffusion of innovation theory and system theory. Diffusion of innovation theory offers a solid and replicable framework for the process of moving an innovation through a social system over time. System theory deals with the interactivity that exist in an organisation as a social system. Using the descriptive design, questionnaire was administered on 170 purposively selected public relations practitioners in some selected institutions of higher learning across the country but only 120 responded. Findings show that public relations practitioners use social media in influencing top school management on corporate policies. This is evident as all the respondents affirmed that they use social media such as WhatsApp, Facebook, Twitter, Youtube, Instagram, among others to inform and influence top school management on corporate policies. The study concludes that social media are potent tools in influencing school’s policy formulation and implementation. The study recommends that institutions of higher learning should formulate and implement productive ICT policies and public relations practitioners should be trained regularly on the use of social media with a consequent expectation of migrating from the analogue to digital culture.