Macroeconomic Factors and Profitability: A Study of Selected Multinational Food and Beverages Companies in Nigeria (Published)
Manufacturing, particularly the food and beverage industry, remains critical to every economy around the world, as do the realities in Nigeria. Due to increased population, disposable incomes, changing tastes and products, Nigeria’s food and beverage sector is expected to grow rapidly. However, fluctuating macroeconomic factors threaten the daily operations of Nigeria’s food and beverage industry. This study examined the effect of macroeconomic factors (political, economic, socio-cultural, and technological) on the profitability of selected multinational food and beverages companies in Nigeria using a survey research design with specific reference to Coca-cola, PepsiCo, Nestle, Unilever, and Cadbury Nigeria Plc. A questionnaire was used to collect primary data from a sample of 417 employees drawn from five multinational food and beverage companies located in Lagos State, Nigeria. Multiple regression analysis was used to test the hypotheses formulated. Results indicated that macroeconomic factors (political, economic, and technological) had a significant effect on the profitability of multinational food and beverage companies in Nigeria. The study concluded that macroeconomic factors are vital and have a significant impact on the extent to which enterprises’ operations generate a profit, thus, it was recommended that the management of the multinational food and beverage companies in Lagos State, such as Coca-Cola, PepsiCo, Nestle, Unilever, and Cadbury, need be aware of the macro-environmental factors influencing their profitability in order to make decisions that will increase the firm’s profit.
Keywords: Nigeria, Profitability, economic factor, food and beverages companies, political factor, technological factor
Business Intelligence and Competitive Advantage of Hotels in Akwa Ibom State, Nigeria (Published)
This study was carried out to examine the influence of business intelligence on competitive advantage of hotels in Akwa Ibom State of Nigeria. The survey research design was used in the study. The study had a population of 1,806 and a sample size of 327 determined with Taro Yamane’s formula for sample size determination. The questionnaire was the primary instrument used in data collection. The instrument recorded 73.7% response rate. Data analysis was done with simple regression method. Results of data analysis indicated that data management system (Beta =1.252, t=3.547, p>0.05) has a insignificant influence on hotels competitive advantage in Akwa Ibom State. It also indicated that mobile devices (Beta= 1.095, t= 2.375, p<0.05) have a significant influence on hotels competitive advantage in Akwa Ibom State. It was concluded that business intelligence can lead to competitive advantage of hotels in Akwa Ibom State. It was recommended that hotels in Akwa Ibom State provide for a sound and reliable data management system that can facilitate its capacity to make prompt business decisions to aid its operations towards being ahead of others in their line of business. It was also recommended that hotels in Akwa Ibom State use applicable modern devices that can enhance its operations in delivering quality services to various customers in order to earn competitive advantage.
Keywords: Akwa Ibom State, Business Intelligence, Competitive Advantage, Hotels, Nigeria
Effect of Statutory Reserve and Bank Branches on Revenue Reserves of Deposit Money Banks in Nigeria (Published)
The study examined the effect of statutory reserves and bank branches on the revenue reserves of deposit money banks in Nigeria. Retained earnings were the dependent variable. The study adopted an ex-post-facto research design, covering the period between 2010 and 2019. Secondary data were extracted from the annual reports and accounts of sampled deposit money banks in Nigeria. Multiple regression analysis was used for the test of hypotheses. The study of the regression analysis revealed that statutory reserves have a significant and negative effect on the revenue reserve of deposit money banks in Nigeria. Furthermore, the number of branches of deposit money banks had no significant effect on their revenue reserves. The findings imply that statutory reserves can be used to predict and make decisions on retained earnings of deposit money banks in Nigeria. The study, therefore, recommends that banks focus on working on technicalities that will enable them to reduce their statutory reserve. However, the CBN should give the banks more freedom to have in-house retention than reserving with the CBN. This is because when it is reduced, there will be more loanable funds at the disposal of deposit money banks, and their profitability chances increase as well. Also, the insignificant effect of the number of branches indicates that the firms should not see an increase in the number of their branches as the solution to higher revenue reserves
Citation: Offor E.U.(2023) Effect of Statutory Reserve and Bank Branches on Revenue Reserves of Deposit Money Banks in Nigeria, European Journal of Business and Innovation Research, Vol.11, No.1, pp.,1-10
Keywords: Bank Branches, Deposit Money Banks, Nigeria, revenue reserves, statutory reserve
Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria (Published)
This paper examines the respondent’s purchase intentions appropriate to the advertising variables. It therefore sum ups the consequences and impacts related to respondent’s choice of advertising variables and purchase intentions of cryptocurrency. The unexplored market potential of cryptocurrency might be due to ineffective use of advertising to facilitate purchase intention. Interestingly, scanty empirical investigation could be found on the topic of advertising and purchasing intentions of cryptocurrency among developing economies of the world. Accordingly, the need for the research presented here is evident. The main purpose of the study is investigating the effects of advertising on purchase intention of cryptocurrency among young adult in Awka, Nigeria. This necessitated conducting a research for the evaluation of current advertising practices to check their effect on consumer purchase intentions. Data were collected from the sample of 138 individuals selected randomly. Presented questionnaire was used to collect data. Data analysis and interpretations was done through regression model and descriptive statistics. To check the impact of advertising, the advertising related variables were used which includes awareness, interest, desire, action of advertising on the dependent variable of consumer’s purchase intentions of crypto currency. The results declared most advertising related variables have significant impact on purchase intentions.
Citation: Anthony Obiajulu Osagwu and Ekwunife Gabriel Okafor (2022) Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria, European Journal of Business and Innovation Research, Vol.10, No.6, pp.,34-70
Keywords: : Emerging Economies, Advertising, Nigeria, Purchase Intention, Young Adults, crypto currency
Human Resource Accounting: Implication for The Financial Statement in Nigeria (Published)
Human Resource Accounting is receiving serious attention by Accountants all over the globe and this paper is a contribution to such debate. This study examines Human Resource accounting and its implication on Financial Statement. The study made use of secondary data in achieving its objective. Works of several Scholars were analysed to arrive at the objective of the study). Two models of accounting for Human Resource in the financial statement in Nigeria were recommended. The first being-The Capitalisation Model: All expenditure incurred in hiring a staff aside the cost of advertisement should be capitalized and amortised against revenue for 3 years.. The second recommendation is the Realisation model: Employee personal Ledger should be opened and debited with the cost of hiring such employee. The contribution of such employee should be tracked in the form of cost savings and revenue generation and should be credited to the employee personal ledger. At the end of the year, the balance on the personal ledger should be moved to the Financial statement as either an asset or a liability. In this case asset will emerge when the employee has a Credit balance while a liability will emerge when such employee has a debit balance.
Keywords: Accounting, Financial Statement, Human resource, Implication, Nigeria
Competitiveness Analytic of Nigeria and Singapore | National Productivity and Economy (Published)
Citation: Ayodele A. Otaiku (2022) Competitiveness Analytic of Nigeria and Singapore | National Productivity and Economy, European Journal of Business and Innovation Research, Vol.10, No.1, pp. 67-111
Abstract: Competition power of a country can simply be defined as the ability to compete relative to its rivals and where Singapore and Nigeria were case studies. The effective policies to increase the level of prosperity and how to translate information about specific strengths and weaknesses across the many factors that drive competitiveness was the crux of the study. The competitiveness analytic identify uncertainties (more raking competitiveness metrics); seek alternative framing of problems; build hybrids (objects such as indicators or policy formulation); and human capacity to link knowledge to action for national productivity and country’s share of world markets for its products and services, provide its residents with a rising standard of living and a high employment on a sustainable basis was the resultant impacts of competitiveness. Value results from a total effort, rather than from ‘one isolated step’ in the process for all indexes of competitiveness. Singapore had better competitiveness index than Nigeria with global ranking as the most competitive nation in the world, 2020.The crux of 21st century competitiveness ranking should focus on the unification of competitiveness indicators and the development of ‘integral competitiveness fundamentals that, can capture the traditional and emerging indicators like ‘Climate changes’,‘Pollution’,‘Cyber security’ and ‘Hybrid warfare’ was accentuated as spatial polysingularity framework for the future study of competitiveness.
Keywords: Competitiveness, Development, Entrepreneurship, Innovation, Networking, Nigeria, Singapore, spatial polysingularity
Intellectual Capital Performance of non-finance firms in Nigeria (Published)
The study investigates intellectual capital performance in Nigeria drawing samples from listed non-finance firms on the floor of the Nigerian Exchange Group market. While performance proxied by return on asset is the dependent variable, the independent variables adopted for this study includes structural capital efficiency, capital employed efficiency, human capital efficiency and value-added intellectual capital coefficient. Furthermore, in line with related extant literature, we employed the variable of leverage to control our model. The econometric techniques adopted in this study are the panel fixed and Random effect regression techniques. The empirical result of this study leads to the conclusion that out of the four independent variables adopted in this study, only the variable of human capital efficiency insignificantly affect performance of listed non-finance firms in Nigeria. However, we conclude that structural capital efficiency, capital employed efficiency and value-added intellectual coefficient significantly improve firm performance. On the bases of these findings, we recommend that managers should place great emphasis on structural capital. They need to invest more in its human capital instruments through continuous learning and training. We recommend that managers should provide more towards proper training of employees and ensure that the right persons are selected for the job.
Citation: Aluwong Dogara Blessed (2022) Intellectual Capital Performance of non-finance firms in Nigeria, European Journal of Business and Innovation Research, Vol.10, No.1, pp. 1-17
Keywords: Intellectual Capital, Nigeria, Performance, non-finance firms
Psychological Impact of Downsizing on Survivor-Managers in a developing Economy (Published)
Despite the importance of psychological wellbeing of survivors to the attainment of the envisaged goal of the downsizing practice, research on this group of workers is still limited particularly in Nigeria. The study aims at exploring the psychological impact of downsizing on survivor managers in Nigeria using a qualitative research approach. More specifically, unstructured and semi-structured interviews were carried out at different stages with a total of 20 interviewees. Data were analysed and coded using a data-driven thematic analysis. The finding revealed that anxiety, a feeling of uncertainty, insecurity of job, reduction in individual motivation and poor communication influenced the survivors negatively. These negative psychological and emotional impact exhibited by the survivor employees are linked to lack of jobs, high rate of unemployment, and lack of social security and culture. The outcome of the study would provide implications for human resources managers in Nigeria who often deal with downsizing and engaged in psychological contract breach.
Keywords: Developing Economy, Nigeria, Survivor-managers, downsizing, psychological impact
Green Marketing and Sustainability of Breweries in Nigeria (Published)
This study appraised the effect of green marketing on sustainability of brewery firms in Nigeria using the South-East geo-political zone of Nigeria as the study area. Specifically, it sought to ascertain the extent green product; green price; green placement; and green promotion on the sustainability of breweries. The study was hinged on diffusion of innovation theory. Descriptive survey design using a sample size of 324 was adopted. Primary data used for the study were sourced with structured questionnaire, and analyzed in frequency tables and percentages, and multiple regression analysis for testing the hypotheses. The study found all the constructs of the study: green product, green price, green place (distribution), and green promotion to be significantly and positively related to sustainability of breweries in South-East of Nigeria. It concluded that green marketing significant positive effect on sustainability of breweries in South East of Nigeria. The study recommended that breweries in South-East Nigeria, and the broader Nigeria should sustain their environmental responsibilities and pay more attention to related issues so as to maintain their company sustainability.
Keywords: Green Marketing, Nigeria, South-East, Sustainability, brewery firms
Analyses of Entrepreneurship Education on Entrepreneurial Intention among Undergraduates Students in Nigeria (Published)
Entrepreneurship education and intention are major constructs that have enjoyed extensive investigation in literature as underlying factors for the development of potential and practicing entrepreneurs and the growth of the Small and Medium Enterprises (SMEs) sector. This study investigated the analysis of entrepreneurship education on entrepreneurial intention among undergraduate students in Nigerian universities. Relevant theoretical framework and models such as Theory of Planned Behaviour (TPB) by Ajzen (1991) as well as Bandura’s (1986) Self-Efficacy model were employed to underpin the study. A sample of 469 undergraduates was investigated in Nigeria through a cross-sectional survey. A structured questionnaire was distributed online to respondents. Analysis was carried out using simple and multiple regression analysis. The findings from this study and the data analysis outcomes indicated that there is a positive significant relationship between entrepreneurship education and entrepreneurial intention among undergraduate students in Nigeria. This is in support of various positions in literature based on previous studies. However, the multi-dimensional perspective of entrepreneurship education only yielded two variables namely, entrepreneurship skills and knowledge as the determinant of entrepreneurial intention. This development gives credence to assess an optimum model for entrepreneurship education among the various antecedent factors that influence entrepreneurship education in relation to entrepreneurial intention. The study therefore recommends that adequate pedagogical approaches and tools be employed in the universities and other tertiary institutions that will impact emphasis on critical entrepreneurship education factors such as skills and knowledge for the management and policy framework for entrepreneurial activities and performance.
Keywords: Entrepreneurship education, Nigeria, Students, Undergraduates, entrepreneurial intention