This research was designed to examine the relationship between Gender and innovative behaviour in Uyo metropolis. Survey research design was adopted for the study and a sample size of 200 respondents was drawn. For the objective of the study to be achieved, two hypotheses were formulated. The major instrument for data collection was a structured questionnaire administered to the respondent using purposive simple techniques. Data collected were analysed using descriptive analysis and Pear Product Moment correlation. Results show that there is a significant correlation between male and female entrepreneur and innovative behaviour. Based on the finding of the study, it was concluded that male and female entrepreneurs in Akwa Ibom State do not only possessed the factors that motivate entrepreneurs, but they also exhibit the some innovative behaviours. Also a well-structured plan in a firm will have a long-run and stable effect on organization and employee fulfilment. Consequently, it is recommended that the organization should make provision for training and development of their staff in line with today’s management commitment concept in order to improve employee on work skill.
Citation: Ben Isaiah Peter (2022) Gender and Innovative Behaviors of Male and Female Entrepreneurs in Akwa Ibom State, European Journal of Business and Innovation Research, Vol.10, No.2, pp., 60-79
MARKETING PRACTICES OF SMALL & MEDIUM SIZE ENTERPRISES: A CASE STUDY OF SME’S IN MULTAN DISTRICT (Published)
Small and Medium Size Enterprises are the backbone of every major economy and empirical studies prove that small firms are more efficient and innovative in their operation, product development and marketing strategies. The objective of this research study is to analyze marketing practices (strategies) of Small and Medium Size Enterprises running entrepreneurs in Multan.This study is qualitative in nature in which we have studied the major characteristics of selected Small and Medium Size Enterprises. Primary Data was collected through a structured questionnaire by having interviews with the entrepreneurs. At least thirteen Small Medium Size Enterprises operating in Multan District were selected as a sample of study and a formal questionnaire was prepared. A field survey method was applied and faced to faced interviews were recorded to analyze the marketing strategies of SME’s. The evidences show that SME’s under study achieved success and established their names and brands through innovations. Their innovations were in the shape of unique designs that not only meet the need of customers. Their services are innovative in a sense that they satisfy the customers. Thus our consistent with previous studies which pinpoint that small medium enterprise are innovative and more efficient than large firms.