The main objective of this study is to find the effect of profitability & market value on market capitalization of the listed Insurance Companies of Jordan (2010-2023). The research data were collected from secondary sources; the descriptive analytical method was used. The financial statements of the sample banks were analyzed to extract the main ratios used for the study. This study employed a quantitative research design with an explanatory approach. The sample included all publicly listed insurance companies. The descriptive analytical method and correlation analysis were followed to test the effect of independent variables (profitability & market value) on the dependent variables (market capitalization). The results indicated that, market capitalization is most strongly influenced by the Market-to-Book (M/B) ratio, with a significant positive impact. ROA has a weak but positive impact on market capitalization. ROE and P/E ratio do not significantly affect market capitalization in this analysis.
Keywords: Market Capitalization, Profitability, Return on Assets, Return on Equity
