Factors Affecting Personal Customers’ Satisfaction With Quality Of Deposit Services At Vietnam Foreign Trade Joint Stock Commercial Bank Can Tho Branch (Published)

The main objective of the research problem is to determine the factors affecting the satisfaction of individual customers with the quality of savings deposit service at Can Tho VCB. To achieve the research objective, the author has conducted a survey of 288 individual customers who have been saving at Can Tho VCB, who are the subjects of the survey. The results of testing the hypotheses of the research model have shown that there are 06 independent variables arranged in descending order of impact that have a linear relationship with the dependent variable – Satisfaction. of individual customers for the quality of savings deposit services at Can Tho VCB, including savings interest rates (LS); responsiveness (DU); Reliability (STC); Bank brand (TH); Bank staff (NV) and Tangibles factor (PTHH). On the basis of the research results, the author proposes some managerial implications to continuously improve the quality of savings deposit services effectively, meet and satisfy customers’ satisfaction when depositing savings at Can Tho VCB.

Keywords: Can Tho VCB, Factor analysis, savings deposit service, the satisfaction of individual customers

Research Factors Affecting the Decision on Savings Deposit Of Individual Customers at Tan Binh Sacombank, Ho Chi Minh City (Published)

The study of factors affecting the decision of individual customers to choose a savings at Tan Binh Sacombank was conducted by surveying 295 individual customers who have been depositing savings at Tan Binh Sacombank through prepared questionnaires. The main objective of the study is to find out the factors that affect the decision of individual customers to choose savings at Tan Binh Sacombank. The results of testing hypotheses of the research model have shown that there are only 06 independent variables that have a linear correlation with the dependent variable – Savings deposit decision of individual customers at Tan Binh Sacombank is sorted by descending order includes Interest rate of the bank (β = 0.567); Convenience of the bank (β = 0.315); Bank staff (β = 0.275); Bank brand (β = 0.268); Promotion (β = 0.261) and Influence acquaintances (β = 0.169). Based on the research achieved results, the author will propose some governance implications to continuously improve the quality of effective savings deposit service, contributing to attracting individual customers to save money at Tan Binh Sacombank in the future.

Keywords: Factor analysis, Tan Binh Sacombank, savings deposit service