British Journal of Marketing Studies (BJMS)
Vol11, Issue 2, 2023
Effects of Digital Marketing and Service Quality Towards Business Performance That Is Mediated by CompetitivenessAuthors: Ernani Hadiyati Keywords: Business Performance, Competitiveness, Digital Marketing, Service Quality DOI: https://doi.org/10.37745/bjms.2013/vol11n2114 Article Pages: 1-14 |
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Sustainable Buying and Buyer Performance: Evidence from a Ghanaian PerspectiveAuthors: Elijah Takyi Mensah, Antoinette Yaa Benewaa Gabrah & Ernest Marfo Keywords: Benefits, Buyer Performance, Constraints, Emerging Markets, Ghana, schools, sustainable buying DOI: https://doi.org/10.37745/bjms.2013/vol11n21549 Article Pages: 15-49 |
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The Effect of Perceived Value and Sales Promotion on Repurchase Intention by Mediation of Fund User Customer Satisfaction at Supermal Lippo Karawaci TangerangAuthors: Edi Rahmat Taufik and Monica Desty Ayu Lestari Keywords: Customer Satisfaction, Perceived Value, Repurchase intention, Sales Promotion. DOI: https://doi.org/10.37745/bjms.2013/vol11n25063 Article Pages: 50-63 |
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The Measurement of SMEs Perception and Awareness in Banten Province, IndonesiaAuthors: Fauji Sanusi and Agus David Ramdansyah Keywords: Fintech, Perception, SME, awareness, sugar palm DOI: https://doi.org/10.37745/bjms.2013/vol11n26475 Article Pages: 64-75 |
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Conditional Effects of Consumer-Brand Relationships on Admired and Non-Admired Brands, and Its Impact on SchadenfreudeAuthors: Cucato, Strehlau J.D.S.T; Strehlau S., Bizarrias V.I., Flávio S. Keywords: Consumer Behavior, brand affect, brand relationship, consumer vanity., schadenfreude |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol11n2
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