Effects of Digital Marketing and Service Quality Towards Business Performance That Is Mediated by Competitiveness (Published)
The research aimed to analyze effects of digital marketing and service quality towards business performance with competitiveness as a mediating variable. The research sample involved 114 people of meatball-culinary micro entrepreneurs in Malang City, East Java Province, Indonesia. The sampling technique applied purposive sampling. Research data analysis was done with some steps including frequency distribution, validity and reliability tests, path analysis method with SPSS software and for mediation test with sobel test. The research results showed: first, that digital marketing had significant effect on business performance with the mediation of competitiveness and the partial mediation model. Second, service quality had a significant effect on business performance with the mediation of competitiveness and the full mediation model. Results of the Sobel test proved that competitiveness was the right mediating variable for digital marketing and service quality influenced business performance. The research results practically contributed ideas to meatball-culinary micro-entrepreneurs in implementing digital marketing, service quality, competitiveness and business performance.
Keywords: Business Performance, Competitiveness, Digital Marketing, Service Quality
Competitiveness of Enterprises Established In Rural Areas: Insights from Hilly Terrain of India (Published)
Competitiveness of various types of enterprises is utmost important if an entrepreneurial society has to secure economic survival in the liberalized and globalized era. Firm’s competitiveness assures the long-term economic and social growth of any country. The present study aims; first to analyze the competitiveness of the enterprises established in hilly region; second to determine the sector-wise level of competitiveness of the enterprises established in the rural areas of India; and third to provide the suggestions to improve the competitiveness of these enterprises to secure the long term growth in competitive era. In this study, the researchers make use of primary data which is collected through schedule method using purposive sampling. Item & reliability analysis, and factor analysis are applied to analyze the level of competitiveness of the enterprises along with ANOVA, and descriptive & t-statistics. The findings reflect that level of competitiveness of enterprises established in the rural areas of hilly terrain significantly low and differ from each other and that too from industrial area wise. Locations of the enterprises have significant contribution in the competitiveness of the enterprises. The study may provide new insights to policymakers and stakeholders to improve the competitiveness of the enterprises
Keywords: Competitiveness, Hilly Terrain, Industrial Area, Perceived Level of Competitiveness
Factors Affecting the Service Quality Standards at the International Airports When Viet Nam Integrates TPP: A Study at Tan Son Nhat Airport, Ho Chi Minh City, Vietnam. (Published)
The results this study was to identify and analyze the factors the service quality standards at the Tan Son Nhat International airport according to 39 criteria following the International Association of Aviation standards. Qualitative and quantitative research methods were combined to conduct 575 passengers with 39 observed variables (the International Association of Aviation standards) to determine the factors affecting the service quality standards at the Tan Son Nhat International airport. The study results showed that 05 factor group is influenced (1) Competence, (2) Responsiveness, (3) Access, (4) Tangibles, (5) Reliability. The objects of the findings are as follows: First, to identify the factors that affect the service quality standards at the Tan Son Nhat international airport; Second, to determine the prior order of the impact degree of factors on affecting the service quality standards at the Tan Son Nhat international airport; Third, to propose solutions for service quality at Tan Son Nhat international airport following international standards in the trend of international integration.
Keywords: Competitiveness, Customers’ Satisfaction, Service Quality, Vietnam Airlines
Factors Affecting Competitiveness of Vietnamese Online Sales Websites in Integrating Tpp: A Study in Vietnam (Published)
This study is to analyze the factors affecting competitiveness of Vietnamese online sales websites in integrating TPP (Trans – Pacific Partnership). Qualitative and quantitative research methods were used to carry on 800 online customers in Ho Chi Minh City, Danang City and Hanoi City. The study results show that the competition volume of Vietnamese online websites affected by 05 factors as follows: (1) The level of competition, Suppliers, The risk of substitution, Buyer Power, Entry Barrier. Based on the research results, measures are proposed to improve competitiveness for Vietnamese online sales websites in the future. After Analyzing the data, the main objectives of this study were to: First, identify the factors affecting competitiveness of Vietnamese online sales website; Second, determine the priority order of the impact factors affecting competitiveness of Vietnamese online sales websites; Third, propose solutions to enhance competitiveness of Vietnamese online sales websites in integrating TPP.
Keywords: Competitiveness, Online Website And Vietnam's Retail Websites, Vietnam