Effects of Digital Marketing and Service Quality Towards Business Performance That Is Mediated by Competitiveness

Authors: Ernani Hadiyati

Keywords: Business Performance, Competitiveness, Digital Marketing, Service Quality

DOI: https://doi.org/10.37745/bjms.2013/vol11n2114

Article Pages: 1-14

Sustainable Buying and Buyer Performance: Evidence from a Ghanaian Perspective

Authors: Elijah Takyi Mensah, Antoinette Yaa Benewaa Gabrah & Ernest Marfo

Keywords: Benefits, Buyer Performance, Constraints, Emerging Markets, Ghana, schools, sustainable buying

DOI: https://doi.org/10.37745/bjms.2013/vol11n21549

Article Pages: 15-49

The Effect of Perceived Value and Sales Promotion on Repurchase Intention by Mediation of Fund User Customer Satisfaction at Supermal Lippo Karawaci Tangerang

Authors: Edi Rahmat Taufik and Monica Desty Ayu Lestari

Keywords: Customer Satisfaction, Perceived Value, Repurchase intention, Sales Promotion.

DOI: https://doi.org/10.37745/bjms.2013/vol11n25063

Article Pages: 50-63

The Measurement of SMEs Perception and Awareness in Banten Province, Indonesia

Authors: Fauji Sanusi and Agus David Ramdansyah

Keywords: Fintech, Perception, SME, awareness, sugar palm

DOI: https://doi.org/10.37745/bjms.2013/vol11n26475

Article Pages: 64-75

Conditional Effects of Consumer-Brand Relationships on Admired and Non-Admired Brands, and Its Impact on Schadenfreude

Authors: Cucato, Strehlau J.D.S.T; Strehlau S., Bizarrias V.I., Flávio S.

Keywords: Consumer Behavior, brand affect, brand relationship, consumer vanity., schadenfreude

DOI: https://doi.org/10.37745/bjms.2013/vol11n27696