British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol11, Issue 1, 2023

Influence of Digital Advertising on Consumers Buying Behaviour in Delta State

Keywords: Advertising, Behaviour, Consumer, Digital, Purchasing


Article Pages: 40-58


Determinants impacting impulse buying of green beauty products

Keywords: green beauty products, green perceived value, green trust, impulse buying


Article Pages: 59-75

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Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
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