British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol 7, Issue 5, September 2019

Promotions and Consumer Attitudes towards Traditional Medicine Usage in Central Uganda

Keywords: Promotions, Traditional Medicine, consumer attitudes, traditional health practitioners

Article Pages: 41-56


The Impact of Trade Promotion on Sales Volume in the Beer Industry

Keywords: buying allowance, sales contest, sales volume, special allowance, trade promotion

Article Pages: 57-71


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Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI:
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