British Journal of Marketing Studies (BJMS)
Vol 7, Issue 5, September 2019
Information and Communication Technology Applications and Service Quality of Federal Universities in NigeriaAuthors: Osagie Leslie Uwabora, Justie O. Nnabukob , Ezechirinum Amadic Keywords: Information Communication Technology; Service Quality; marketing; academic performance Article Pages: 1-23 |
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Role of Indomie’s “Like No Other” Campaign in Cultivating Pester Power in the Children of Eleko Community, LagosAuthors: Nnawuihe, Davina, Ogbu, S. U. Keywords: cognitive development, communication patterns, indomie ‘like no other’, pester power, purchasing behavior, television commercials Article Pages: 24-40 |
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Promotions and Consumer Attitudes towards Traditional Medicine Usage in Central UgandaAuthors: Nabachwa Sarah, Kamukama Nixon and Nsambu Kijjambu Fredrick Keywords: Promotions, Traditional Medicine, consumer attitudes, traditional health practitioners Article Pages: 41-56 |
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The Impact of Trade Promotion on Sales Volume in the Beer IndustryAuthors: Ndem, Samuel Etim, Ezekiel, Maurice Sunday Keywords: buying allowance, sales contest, sales volume, special allowance, trade promotion Article Pages: 57-71 |
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Comparative Analysis of Business and Consumer Buying Behaviour and Decisions: Opportunities and Challenges in NigeriaAuthors: Ndem, Samuel Etim, E. T. Ebitu Keywords: Business, Buying Behaviour, Challenges, Comparative Analysis, Consumer, Nigeria, opportunities Article Pages: 72-86 |
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Perception of Stakeholders on the Maintenance Management Strategies for Sports Facilities in Selected Universities in Southwestern, NigeriaAuthors: Godwin E. Oseghale,Ime J. Ikpo,Bridget O. Oseghale,Johnson D. Adetooto Keywords: Factors, Maintenance, Management, Planning, Sports Facilities, Strategies. Article Pages: 87-99 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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