British Journal of Marketing Studies (BJMS)
Vol 2, Issue 2, June 2014
CUSTOMER SATISFACTION ON SERVICE QUALITY IN PRIVATE COMMERCIAL BANKING SECTOR IN BANGLADESHAuthors: Rashed Al Karim,Tabassum Chowdhury Keywords: Customer Satisfaction, SPSS and Regression Analysis, Service Quality Article Pages: 1-11 |
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THE EFFECT OF QUALITY COST MANAGEMENT ON FIRMS PROFITABILITYAuthors: Oyadonghan Kereotu James,Ramond Luke Keywords: Cost, Effect. Quality, Management, Profitability Article Pages: 12-26 |
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CONFIRMATION THEORETICAL MODEL OF SUSTAINABLE CONSUMPTIONAuthors: Milka Elena Escalera-Chávez, Cynthia Salguero-Romero , Valeria García-Cabrera , Arturo García-Santillán Keywords: Consumer Behavior and Demographics data., Marketing Strategies, Organic Food Article Pages: 27-36 |
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THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRATIVE MARKETAuthors: Ghayth Ali Jarad Keywords: Iraq Smartphone Market, Marketing, Smartphones Article Pages: 37-42 |
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PERCEPTION OF BANKS’ STAFF ON COMPETITION AND MARKETING STRATEGIES IN NORTH-EASTERN NIGERIAAuthors: Kamarudeen Babatunde BELLO,Hauwa Aliyu YAMTA,Hauwa Modu KUMSHE Keywords: Bank marketing, Competition, Environment, Marketing Performance, Marketing Strategies Article Pages: 43-53 |
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A PRINCIPAL COMPONENT ANALYSIS ON ELEMENTS OF THE E-IMAGE MODEL: TOWARDS BETTER LEVERAGING OF INTERNET MARKETING IN GHANAAuthors: Frank Frimpong Opuni, Kwame Adu-Gyamfi, Emmanuel Opoku Keywords: E-Business, E-Image, E-Market Users, E-Markets, Internet Marketing, Marketing Article Pages: 54-70 |
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EVALUATION OF PETROLEUM PRODUCTS MARKETING IN A GLOBALIZING ECONOMY: A CONCEPTUAL EVIDENCE FROM NIGERIAAuthors: ONIGBINDE Isaac Oladepo Keywords: Downstream sector, Globalized economy, Marketing, Nigeria, Petroleum products Article Pages: 71-81 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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