Examination of Hypotheses in Marketing Research (Published)
Statistical data is derived based on the survey of respondents, in the following three areas of the Georgian consumer market: product prices, tuition fees in higher education, the number of people wishing to travel to the parts of Georgia. Using this marketing information, the task of examination hypotheses about the unknown average values of populations is solved.
Keywords: Hypothesis, Respondent, data, statistics
Marketing Research on Food Consumers’ Behavior in Georgia’s Consumer Market (Published)
The marketing survey of thirty products has been included in the consumer basket of Georgia. Information obtained from the respondents’ surveys on the current and consumable acceptable prices of products are used by this information to construct linear, indicative and linear models to reflect the change in time.
Keywords: Marketing, Regression, Respondent, consumer prices
Perception Analysis and Consumer Behaviour on Purchasing Shell Helix Lubricate Oil Product by Pt. Tira Wira Usaha (Published)
At present most companies not only produce products and sell them, but switch to consumers to meet their needs and wants. Environmental factors, technological developments and corporate competition will affect the value and consumer satisfaction towards the products offered. Marketing is a social and managerial process whereby individuals and groups get their needs and wants by creating, offering and exchanging something of value to each other. Products are things that can be offered to the market to be noticed, obtained, used or consumed that can meet the wants or needs of consumers.Consumer’s age of Shell Helix lubricants varies in meaning that can be used by all ages and the most user of Shell Helix lubricants are aged 26 – 30 years. Consumer perceptions towards product attributes on consumer behaviour towards Shell Helix lubricant oil purchasing turns out to have a significant effect.
Keywords: Consumer Behaviour, Perception, Product, Purchasing, Respondent