Factors Influencing Banana Growers to Purchase Water-Soluble Fertilizers in Trichy District, Tamil Nadu (Published)
A solid form of fixed fertilizer composition is water-soluble fertilizer in the form of a water solution. Rather than granulated fertilizers, it contains free-flowing small particles that dissolve quickly in water. It is quickly absorbed by plants and has a noticeable effect within a few days. Water-soluble fertilizers have a better efficiency than granular fertilizers. The current study was done in Trichy districts since there were more banana growers available, and the farmers were chosen using a multi-stage purposive sampling technique. The information was gathered from 120 banana growers in the Lalgudi, Thottiyam, and Manaparai areas of the Trichy district. Water-soluble fertilizer adopters (60) and non-adopters (60) are represented among the 120 farmers. The factors that influence farmers’ use of water-soluble fertilizer were studied using principal component analysis. To identify factors, the principal component analysis is used. Influence by social groups, marketing effectiveness and awareness, link with association and firm, and past experience and availability of the product were discovered to be the four main component variables in the study.
Keywords: Influencing Factors, Principal Component Analysis, and banana growers., water-soluble fertilizers
Factors influencing banana growers to purchase water-soluble fertilizers in Trichy district, Tamil Nadu (Published)
A solid form of fixed fertilizer composition is water-soluble fertilizer in the form of a water solution. Rather than granulated fertilizers, it contains free-flowing small particles that dissolve quickly in water. It is quickly absorbed by plants and has a noticeable effect within a few days. Water-soluble fertilizers have a better efficiency than granular fertilizers. The current study was done in Trichy districts since there were more banana growers available, and the farmers were chosen using a multi-stage purposive sampling technique. The information was gathered from 120 banana growers in the Lalgudi, Thottiyam, and Manaparai areas of the Trichy district. Water-soluble fertilizer adopters (60) and non-adopters (60) are represented among the 120 farmers. The factors that influence farmers’ use of water-soluble fertilizer were studied using principal component analysis. To identify factors, the principal component analysis is used. Influence by social groups, marketing effectiveness and awareness, link with association and firm, and past experience and availability of the product were discovered to be the four main component variables in the study.
Keywords: Influencing Factors, Principal Component Analysis, and banana growers., water-soluble fertilizers
Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in Ghana (Published)
The purpose of the current study was to establish the relationship mobile telephony customers in Ghana’s repeat purchase behaviour and satisfaction. In order to achieve the aim of the study, principal component analysis was made to establish the principal components factors of customer repeat purchase behaviour, dimensions of customer satisfaction, and the relationship between repeat purchase and satisfaction. A sample of three thousand (3,000) mobile phone users was selected from the three major cities in Ghana of Accra, Kumasi and Takoradi for the survey, using Likert scale questions. The findings revealed that three variables: call rate, service reliability, meeting customer’s expectation were the key underlying dimensions determining customer satisfaction of mobile telephone users in Ghana. Again it was found that change of mobile network is a permanent feature of mobile users in Ghana which might not necessarily reflect dissatisfaction. The results further indicated that customer satisfaction of mobile telephony users in Ghana is reflected by high or very high commitment to repeat purchase. Finally, the study showed that mobile users repeat purchase behaviour is influenced primarily by reference group influence rather than customer satisfaction. Thus no relationship was found between customer repeat purchase and satisfaction of mobile users in Ghana.
Keywords: Customer Satisfaction, Principal Component Analysis, Purchase Intentions, Repeats Purchase
A Principal Component Analysis based assessment of the factors influencing online shopping in Mauritius: Binary Regression Modelling (Review Completed - Accepted)
In our modern world, the intensive use of internet has imposed new lifestyles and encouraged new behaviour amongst many across the globe. With the development in Internet technologies, the emergence of online shopping has altered the way businesses operate. While many of them have embraced this platform to present their offerings, many customers on the other hand, are finding it more cost-effective and convenient to carry out their transactions online. Therefore, the present study was undertaken to refine our understanding on consumers’ attitudes, perception and behaviour towards online shopping in a Mauritian context. Data was collected among 22250 respondents in Mauritius whereby a questionnaire was administered through personal interviews with the aim of achieving a higher response rate. Principle Component Analysis (PCA) was performed to reveal the underlying factors influencing people’s perceptions and attitudes towards online shopping and the results uncovered that ‘online shopping conveniences’, ‘security and product risk’, ‘complexity and waiting time’ and ‘enjoyment and pleasure’ were major contributors to overall attitudes towards online shopping attributes. The binary regression model was also fitted and factors such as marital status and internet at home were the significant factors to contribute towards online shopping
Keywords: Binary Logistic, Online Shopping, Principal Component Analysis, Security