Nigeria

Succession Planning and Sustainability of Family Businesses and in South-East, Nigeria (Published)

This study aimed at identifying the effect of succession planning and sustainability of family businesses and in south-east, Nigeria. The overall objective of this research was; to determine the effect of mentoring, financing decisions and job rotation of successors on sustainability of family businesses in south-east, Nigeria. This work was anchored on social exchange theory. A descriptive survey research design was used and the population was 1060. The sample size for the study was determined using borg and gall (1973) formula which was given as 203. Data collected through the questionnaire were described using descriptive statistics while Pearson product moment coefficient of correlation was employed to test the hypotheses. This study however, has shown that mentoring positively influences sustainability of family businesses in south-east, Nigeria with t_cal (3.377) and t_tab (2.35); finance decisions positively influence sustainability of family businesses in south-east, Nigeria with t_cal (3.377) and t_tab (2.35); job rotation positively influences sustainability of family businesses in south-east, Nigeria with t_cal (3.377) and t_tab (2.35). The study concluded that succession planning has a significant positive effect on sustainability of family businesses in south-east, Nigeria. Based on the findings, the study recommended that management of family businesses should develop mentorship program that will enable young successors to acquire necessary skills, knowledge, and capabilities needed to address leadership challenges, and cultivate the right ethical culture for family business sustainability.

Keywords: Nigeria, South-East, Sustainability, family businesses, succession planning

Gross Mismatch and Employee Performance of State Ministries in Anambra State, Nigeria (Published)

This study investigates the relationship between gross mismatch and employee performance in Ministries of Anambra State, focusing on education-job mismatch and skill-task mismatch. Anchored on Human Capital Theory, the study adopted a descriptive survey research design with sample size of 367 using Taro Yamane formula from a population of 4,527 staff across five key ministries.329 out of 367 were found valid and used for analysis. Data were collected through structured questionnaires were analyzed using Pearson Product Moment Correlation Coefficient via SPSS. The findings reveal a significant negative relationship between education-job mismatch and employee performance (r = -0.871, t = 14.842, β = -0.752, p = 0.021), indicating that a one-unit increase in mismatch leads to a -0.752-unit decline in performance. Similarly, skill-task mismatch was negatively correlated with employee performance (r = -0.720, t = 10.231, β = -0.645, p = 0.013), with a one-unit increase resulting in a -0.645-unit decline. These mismatches collectively explained 75.9% and 51.8% of the variance in employee performance, respectively. The study concludes that gross mismatch undermines organizational efficiency, as the misalignment of qualifications and job roles hampers productivity and quality of service delivery. It recommends implementing merit-based recruitment and regular training programs to align employee skills with job demands, thus fostering improved performance and organizational success.

Keywords: Anambra State, Employee Performance, Nigeria, gross mismatch, state ministries

Igbo Culture and Business Practices in South East Nigeria: A Critical Review (Published)

This study examined the relationship between Igbo culture and business practices in the South-Eastern region of Nigeria. Over the years, scholars have introduced so many leadership, management and business theories to guide businesses. This study aims to examine critical Igbo cultural practices that serve same purposes as some of these business management theories in guiding business successes in the South East of Nigeria. This study also looked at how the Igbo culture and Igbo leadership influence Igbo entrepreneurial practices. It was found that so many Igbo Cultural practices such as Igbo apprenticeship system and business mentorship guide and motivate Igbo entrepreneurs to succeed in business.  As a result of these values, individuals train under their master to gain general business management skills (known as Igba-Boi). In some cases, some of trainees end up pursuing other types of businesses quite different from the where they served using the same business skills in the new trades. The study recommended that Nigerian government should learn from western government in encouraging Igbo apprenticeship system that governs most successful businesses among Ndigbo and developed as an official business incubation system for the youth.  The study further recommended government can support individuals who have mastered certain skills but lack capital with fund infusion.

Keywords: Igbo culture, Nigeria, South-East, business practices

Direct Marketing and Customers’ Patronage of Deposit Money Banks in Nigeria (Published)

In this research, we looked at the connection between direct marketing and customer loyalty at deposit money banks in Nigeria. The study’s main objective was to investigate the effect of telemarketing, social media, and email marketing on customer loyalty among deposit money bank customers in Nigeria. This study used a cross-sectional survey methodology. To gather primary data, 218 customers of various Nigerian money deposit banks were given a questionnaire using a likert-type scale. We used SPSS 23’s descriptive statistics for data analysis and interpretation. Simple linear regression was used to evaluate the hypotheses. Thus, the findings demonstrated that marketing campaigns using social media, telemarketing, and email substantially enhanced Nigerian deposit money banks’ patronage. The research concluded that deposit banks might benefit from increasing their advertising and customer service presence on social media platforms in order to attract and retain clients and addresses any concerns they may have. Commercial banks should continue to integrate telemarketing into their operations through dedicated customer care lines and short dial codes to accelerate service delivery to customers in order to improve customers’ patronage; and banks should upscale their adoption of the email marketing strategy by using it to deliver customer service, advertise their products to customers and update customers with vital transaction information on their accounts.

Keywords: .direct marketing, Deposit Money Banks, Nigeria, customers’ patronage

Determinants of Customer Switching Behaviour in Mobile Telecommunication Industry in South-South Nigeria (Published)

The study examined the determinants of customers’ switching behaviour in mobile telecommunications industry in South-South Nigeria. The main objective of the study was to explore the factors influencing customers’ switching behaviour in the mobile telecommunications industry and in specific terms, determine whether price, reputation, service quality, promotional package and switching cost did have a significant and positive influence on customers’ switching behaviour. The unit of analysis comprised 400 mobile telecommunication subscribers drawn from six cities in the South-South geopolitical zone of Nigeria. The study units were selected using a proportionate stratified sampling technique and the data obtained from the process were analysed with descriptive statistic using Statistical Package for Social Sciences (SPSS) version 23 software. Conceptual hypothesized relationships involving the independent and dependent variables formulated from the research model were tested with multiple regression analysis technique. The findings of the study revealed that reputation, service quality, promotional package and switching cost had a strong and positive relationship with customers’ switching behaviour but price and involuntary switching seemed to have the least significant relationship. It showed that those factors were very important determinants of customers’ decision to switch from one mobile telecommunications provider to another except price and involuntary switching as earlier stated. The key recommendations from the study were that managers of mobile telecommunications companies should develop proper pricing strategies that were remarkably different in terms of moderate call rates and data charges to prevent customer switching. Secondly, plans could be put in place by management that would encourage the development of trust and confidence through the provision of timely quality services and ensure good network coverage. Finally, managers should ensure that promotional campaigns were aimed at building relationships. In conclusion, it is quite important that managers should have adequate knowledge of the determinants of customers’ switching behaviour established in the study so as to put in place preventive measures that will enhance customers’ retention of improved sales and profitability. The study made a significant contribution by identifying customers’ perceptions of marketing variables that could affect switching

Keywords: Nigeria, customer switching behaviour, mobile telecommunication industry

Impact of Personal Selling and Sales Promotion Strategy on Market Performance of Selected Manufacturing Companies in Lagos State, Nigeria (Published)

Understanding how personal selling and sales promotional strategy impact on the market performance after high capital investments is crucial to the contribution of the food and beverage companies in national economic growth; however, there is dearth of information on this subject matter. The main objective of the study is to examine the effect of personal selling and sales promotion strategy on the market performance of selected manufacturing companies in Lagos State Nigeria. specifically, the study determine the effect of sales promotion on the market performance of  manufacturing companies in Lagos Nigeria and determine the effect of personal selling on the market performance of these manufacturing companies in Lagos Nigeria. Econometric technique involving descriptive research, correlation coefficient and multiple regressions was used for the data analysis. A population and sample of 24 product promotional related managers were drawn through a census sampling technique. Two research instruments – Annual Report/Financial Statement and Questionnaire were used for data collection. The result of the study indicates that there is significant predictive impact of sales promotional strategy on the market performance and that there is significant contribution of the promotional tool on the profit margin level of all six companies. the stud therefore conclude that personal selling and sales promotion strategy have positive and significant impact on market performance of selected manufacturing companies in Lagos, Nigeria.  Amongst the recommendations is that staff saddle with the implementation of personal selling and sales promotional strategy should devote time and resources into it since it largely influence profitability of the companies.

Citation: Ibeh, J.I, Nnabuko J.O and Nwajimeje J.(2022) Impact of Personal Selling and Sales Promotion Strategy on Market Performance of Selected Manufacturing Companies in Lagos State, Nigeria; British Journal of Marketing Studies, Vol. 10, Issue 5, pp.,54-74

 

Keywords: Manufacturing Companies, Market Performance, Nigeria, Personal Selling, Sales Promotion.

Consumer Preference Survey of De Choice Fast Food in Uyo Metropolis, Akwa Ibom State, Nigeria (Published)

The purpose of this study was to provide a description of fast-food consumers, analyze their preferences, determine the adequacy of current packaging material, and recommend improvements in media vehicles and promotional strategy. A sample of 172 consumers entering De Choice Fast Food in Uyo Metropolis, were conveniently selected, while descriptive statistics was used in analyzing the data obtained. Findings showed that De Choice Fast Food consumers were predominantly resident in Uyo metropolis, singles, more males than females with some levels of education, relatively young people with average incomes. Of all the consumers, those who liked De Choice Fast Food products thought it was tasty, with great value while those who had complaints said their price was on the high side but that the foods/snacks were spicy. Furthermore, the findings showed that consumers prefer white transparent clear plastic packaging to other materials and that they consider De Choice Fast Food location, parking space and interior to be adequate. More so, they love a variety of music like gospels, pop, rock and traditional music and are mostly reached through De Choice bill boards. From these findings, we concluded that most of the consumers of De Choice Fast Food products were average income earners, quite young and enterprising men and women; the foods were of good taste and great value and billboards were the most effective means of reaching most of the consumers. Based on this, we recommended that a complete repackaging of their service strategy be revisited through process engineering of key service areas. 

Citation: Abasiama Mfon and Imoh Uford (2022) Consumer Preference Survey of De Choice Fast Food in Uyo Metropolis, Akwa Ibom State, Nigeria, British Journal of Marketing Studies, Vol. 10, Issue 2, pp.13-34

Keywords: Consumer preference, Nigeria, Uyo-Akwa Ibom State, choice fast food

Advertising and Profitability; Evidence from Selected SMES in Uyo (Published)

Financial constraints, as well as a lack of managerial skills, equipment and technology, regulatory concerns, access to international markets, and unfair competition, are all reasons that impede the development of SMEs. SMEs require advertising strategies to ensure their long-term viability and growth in an ever-changing and competitive business environment. In this study, more attention will be paid to the question and relevance of advertising as a form of promotion to improve profitability. 50 small and medium scale enterprises were selected from Uyo. The survey was carried out in major urban center which is Uyo. This area was chosen because the tempo of economic activities being carried out by SMEs to meet the demands of the consumers is very high. The data used for this study were majorly primary and these were obtained from the field through the use of questionnaire. From the data gotten, Cronbach alpha was then used to test for the validity, consistency as well as the reliability of the data-set. All the constructs or items had Cronbach’s Alpha above the minimum acceptable reliability coefficient between 0.5 to 0.9 and therefore exhibits good internal consistency. Following the results, it is observed that the effect of advertising on profitability of the selected SMEs in Uyo metropolis is positive and significant. From the findings of this study, we conclude that advertising can significantly improve profitability of SMEs in AkwaIbom State.

Citation: Aniebiet Etuk, and Emmanuel O. Emenyi (2022) Advertising and Profitability; Evidence from Selected SMES in Uyo, British Journal of Marketing Studies, Vol. 10, Issue 2, pp.1-12

Keywords: Advertising, Nigeria, Profitability, SMEs, Uyo

Influence of Collective Bargaining On Industrial Conflict in Public Health Sector Lagos State, Nigeria (Published)

The focus of the paper was on the influence of collective bargaining on industrial conflict using public health sector Lagos state, Nigeria as the unit of analysis. The study identified legal framework for enforcing collective agreement on industrial conflict and relationship between collective bargaining and industrial harmony. A sample size of 252 was obtained through Yamane sample size formula and structured questionnaire was used as the research instrument to elicit information from the respondents. It was found that there exists strong relationship between legal framework for enforcing collective agreement and industrial harmony where r = 0.921. and collective bargaining has significant effect on and industrial harmony (p ≥ 0.05; t = 0.869).  It was concluded that there exists a strong relationship between legal framework for enforcing collective agreement and industrial harmony in Lagos State Public Health Sector and thus, recommended that the frequency of usage of collective bargaining with respect to matters concerning employees’ terms and conditions of employment should be regular and to be the first point of call at any time on labour matters.

Keywords: Lagos State, Nigeria, collective bargaining, industrial conflict, public health sector

Service Quality, Customer Satisfaction and Behavioural Intentions: Application of Lodging Quality Index Model On Hotels in South East, Nigeria (Published)

This study aimed to assess the relationship between service quality, customer satisfaction and behavioural intentions of guests at selected 3-star hotels in Onitsha business district and Enugu metropolis in South East, Nigeria. Survey design was adopted for the study. The target populations were guests in the 3-star hotels from the ages of 18 years and above.  A structured questionnaire was administered to 200 guests of the hotels. The data collected were analyzed with descriptive statistics, such as frequency and percentages, and tested with Pearson Correlations to examine the nature of relationships between service quality dimensions, customer satisfaction, and behavioural intentions. The results show that the service quality dimensions; tangibility, reliability, responsiveness, confidence, communication, had strong relationships with customer satisfaction. The result equally revealed that customer satisfaction had a strong relationship with behavioural intentions. That is, the guests of the hotels were satisfied with the services, and are willing to recommend, revisit, and give positive reviews.

Citation: Okocha, Rejoice Ebere, Agina, Emeka Kenechi, Ojiula, Uchemefuna Benjamin (2021) Service Quality, Customer Satisfaction and Behavioural Intentions:  Application of Lodging Quality Index Model On Hotels in South East, Nigeria, British Journal of Marketing Studies, Vol. 9, Issue 4, pp.18-35

 

Keywords: Customer Satisfaction, Hotels, LODQUAL, Nigeria, Service Quality