British Journal of Marketing Studies (BJMS)
Vol 4, Issue 1, February 2016
Modification of the Diffusion Model As A Result of a New Variant Celebrity EndorsementAuthors: Jacob O. Addo Keywords: Adoption, Celebrity, Diffusion, Endorsement, Modified Article Pages: 1-20 |
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The Effect of the Brand Value on Firm Value: An Empirical Implementation on Global BrandsAuthors: Yusuf Volkan Topuz, Nazlı Akşit Keywords: Brand Value, Firm Value, Global Brands, Interbrand, Panel Regressions Article Pages: 21-31 |
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Factors Affecting Competitiveness of Vietnamese Online Sales Websites in Integrating Tpp: A Study in VietnamAuthors: Tran Phi Hoang, Bui Quoc Trong , Nguyen Thai Bình, Huynh Kim Quy Keywords: Competitiveness, Online Website And Vietnam's Retail Websites, Vietnam Article Pages: 32-42 |
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Factors Affecting the Service Quality Standards at the International Airports When Viet Nam Integrates TPP: A Study at Tan Son Nhat Airport, Ho Chi Minh City, Vietnam.Authors: Tran Phi Hoang, Dang Minh Thu, Nguyen Thu Ha, Huynh Kim Quy Keywords: Competitiveness, Customers’ Satisfaction, Service Quality, Vietnam Airlines Article Pages: 43-52 |
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Competitiveness of Enterprises Established In Rural Areas: Insights from Hilly Terrain of IndiaAuthors: Nawal Kishor, Chaman Lal Keywords: Competitiveness, Hilly Terrain, Industrial Area, Perceived Level of Competitiveness Article Pages: 53-71 |
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An Empirical Study of Marketing Mix as a Satisfaction Tool in Modern Sport Administration in GhanaAuthors: Isaac Theophilus Ampah Keywords: Marketing Mix, Sport Customer Satisfaction and Sport Institutions Article Pages: 72-92 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
European Journal of Accounting, Auditing and Finance Research (EJAAFR)
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